9 year track record of working with the largest players in the cannabis and vaping industries
October 12, 2020
2 min to read

Major Survey of European Nicotine Consumers Launched

Vaping360 placeholder image
Jim McDonald

An important survey of nicotine consumers across Europe is launching today. The survey will gauge public opinion ahead of 2021 European Union (EU) revisions to tobacco and vaping regulatory standard and tax directives.

The survey is sponsored by European Tobacco Harm Reduction Advocates (ETHRA), which is an umbrella group representing 22 vaping and nicotine consumer organizations in Europe. ETHRA advocates for policies that support tobacco harm reduction (THR), and is supported solely by its member groups.

ETHRA expects widespread participation, and is asking nicotine consumers to take the survey and share it on social media. The data collected could help advocates successfully press legislators and regulators to make decisions next year that allow consumers more choice and greater availability of effective low-risk nicotine products.


Nicotine users taking the survey will answer questions about their tobacco and nicotine history, patterns of use, and how they would react to possible regulatory changes. Revisions to the Tobacco Products Directive (TPD) could bring new laws banning flavors, for example. Conversely, perhaps existing restrictions—like the 20 mg/mL nicotine cap, bottle and tank size limitations, or the snus ban—could be amended. How would such changes affect nicotine users?

The EU is also preparing to debate changes to the Tobacco Excise Directive (TED). Would new taxes on vaping products send users back to combustible tobacco or to other nicotine products—or perhaps to seek out black-market sources? These are important considerations for European legislators and regulators who will soon make decisions that will affect consumers for several years.

The survey, which was developed by ETHRA and its scientific advisors, is available in 10 languages. It is restricted to adult participants, and limits each unique IP address to one response. The survey will remain active until Dec. 31, 2020.

EU vapers: comment on the SCHEER consultation by Oct. 26

ETHRA is also reminding EU vapers that Oct. 26 is the deadline to submit public comments on the SCHEER report. The report suffers from major flaws, and has been heavily influenced by Bloomberg/World Health Organization anti-vaping dogma.

Without effective response from vapers and THR advocates, the report will serve as the de facto scientific basis for revisions to the TPD next year, and could lead to serious vaping restrictions, including a possible flavor ban. The ETHRA page offers clear advice for commenting, and excellent examples to use when composing your own.

Vaping360 placeholder image

Jim McDonald

Vaping since: 12 years

Favorite products:

Favorite flavors: RY4-style tobaccos, fruits

Expertise in: Political and legal challenges, tobacco control haters, moral panics

Jim McDonald

Smokers created vaping without help from the tobacco industry or anti-smoking crusaders, and I believe vapers have the right to continue innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I’m a member of the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy

Related Articles



Join the discussion

There are no comments yet.
Be the first one to add a comment.

Vaping360® is the world’s largest vaping media website with over 1 million monthly visitors.

footer illustration
© Vaping360, All Rights Reserved.