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June 12, 2018
2 min to read

Indonesia Will Tax Vapes to Protect Cigarettes

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Jim McDonald

A huge tax on e-liquid in Indonesia will go into effect July 1. The 57 percent tax will probably affect the adoption of vaping in a country with a 67 percent smoking rate among male residents over age 15 — the highest smoking rate in the world.

The new tax will apply only to e-liquids that contain “traces of tobacco plants,” according to Reuters. The meaning of that is unclear, since all e-liquid that contains nicotine would fit that description. The Indonesian customs office estimates that there are about 300 e-liquid manufacturers in the Southeast Asian country, and more than 4,000 vape shops.

Indonesia is the fourth-largest country in the world, with more than 260 million people. Tobacco taxes account for most of Indonesia’s excise tax income. This year’s excise income target is 155.4 trillion rupiah (U.S. $11.2 billion). The new vape tax is expected to add 100-200 billion rupiah (about $7.2 million).

"Indonesian smokers pay the equivalent of about $2 a pack for cigarettes."


Indonesian officials haven’t been shy about the purpose of the huge tax. Heru Pambudi, director general of customs and excise at the Ministry of Finance, said last year that the primary purpose of the tax would be “to limit the consumption of vapes.”

Trade minister Enggartiasto Lukita told a local newspaper that vapers should just smoke instead. Explaining that tobacco farmers would be hurt by a decline in smoking, Lukita said, “We should turn vapers into conventional cigarette smokers.”

The tobacco lobby is powerful in Indonesia, according to the Washington Post. The country is one of the few in the world (along with the United States) that hasn’t ratified the World Health Organization’s Framework Convention for Tobacco Control (FCTC), and cigarette taxes are low. Indonesian smokers pay the equivalent of about $2 a pack for cigarettes.

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Jim McDonald

Vaping since: 12 years

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Favorite flavors: RY4-style tobaccos, fruits

Expertise in: Political and legal challenges, tobacco control haters, moral panics

Jim McDonald

Smokers created vaping without help from the tobacco industry or anti-smoking crusaders, and I believe vapers have the right to continue innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I’m a member of the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy

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