Trusted by the largest companies in cannabis and vaping industries
April 15, 20240

Website Promotes Opposition to UK Vape Tax

Vaping360 placeholder image
Jim McDonald

Two non-profit groups dedicated to vaping and nicotine consumers have launched a website to help mobilize opposition to the British government’s recently announced vape tax proposal. The site, called, is a collaboration between advocacy group the New Nicotine Alliance (NNA) and vaping news aggregator  

The proposed tax will increase the prices of all vape products that contain e-liquid, including zero-nicotine products like shortfills. It will send many vapers back to smoking and expand the already-growing black markets for both vapes and tobacco. The NNA calls the proposal “highly damaging and ill-thought-out.”

A major concern for vaping advocates is complacency among British vapers who have faced almost no serious legal or regulatory challenges in recent years. Ironically, a decade of generally vape-positive positions by elected officials and government health agencies now works against harm reduction advocates trying to generate rapid, large-scale opposition to the Sunak government’s tax proposal and other attacks on vaping.

Sharing the site with friends who vape and on social media is a convenient way to spread awareness about the proposed tax, and encourage consumers to participate in the government’s public consultation—which will accept comments until May 29—and write their Members of Parliament expressing opposition. 

The site explains how to reply to the consultation, and offers a list of suggested talking points to include in responses. It also includes an excellent explanation of how the tax will work, and features brief (100 words or fewer) stories from vapers, explaining how the tax will affect them.

The NoVapeTax site and campaign is being funded by donations to the NNA GoFundMe page. Both the NNA and are non-profit organizations, run by volunteers.


Vaping360 placeholder image

Jim McDonald

Vaping since: 12 years

Favorite products:

Favorite flavors: RY4-style tobaccos, fruits

Expertise in: Political and legal challenges, tobacco control haters, moral panics

Jim McDonald

Smokers created vaping without help from the tobacco industry or anti-smoking crusaders, and I believe vapers have the right to continue innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I’m a member of the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy

Related Articles



Join the discussion

There are no comments yet.
Be the first one to add a comment.

Vaping360® is the world’s largest vaping media website with over 1 million monthly visitors.

footer illustration
© Vaping360, All Rights Reserved.