iJoy and Limitless: Is the Honeymoon Over?
The partnership between China’s iJoy and America’s Limitless Mod Co has been fruitful. The collaboration has resulted in several quality vaping products, such as the iJoy Limitless RDTA, LUX box mod, and XL Tank. The team-up seemed like another great example of mixing Western design and Eastern manufacturing expertise. Unfortunately, the relationship seems to have fractured. This Reddit post shows Limitless throwing some serious shade at iJoy over the latter’s latest product.
Limitless: He Said
Limitless appears to have a problem with the iJoy Combo RDTA. According to the company, “The interchangeable post for the RDTA was a design concept developed by Limitless Mod Co.” In addition to having an issue with iJoy allegedly stealing the design, the company has taken umbrage to the marketing of the atomizer. The iJoy Combo RDTA press release I received earlier this week had the subject line, “Limitless Fun For Builders,” and contained the text, “Imagination is limitless, Design is limitless, COMBO is limitless.”
On posts on its official Facebook and Instagram pages, Limitless professionally states its claim. Additionally, the company is using the tagline, “Stay Authentic Stay Limitless.” The implication is that its (former?) partner has stolen the design and used it for the iJoy Combo RDTA.
iJoy stole our ideas and has refused to ship us product and is now stealing customs. Do not purchase from ijoy they are crooks. Any products with limitless logos on them are clones.
Grammar and logic issues aside, these trolling replies have caused many enthusiast vapers to bust out the popcorn.
iJoy: She Said
For its part, iJoy is handling the situation in a more professional manner. The company has posted its side of the story on Instagram and Facebook. Among the more interesting claims are that Vapor Hub (Limitless’ parent company) has defaulted on payments and aside from the Limitless 24, the other products in the collaboration were independently designed. As for the atomizer that initiated the dustup:
We assure that IJOY Combo RDTA was completely designed and produced by IJOY Technology.
Furthermore, the companies disagreed over the price of the LUX box mod. iJoy wanted it to cost around $60, while (according to iJoy) Vapor Hub insisted on a $149 MSRP. As the partnership appears to be over, the LUX mod is being liquidated for $59.99
As for the partnership, iJoy seems to be quite aware of what it can and can’t do at this time. The company acknowledges that Vapor Hub has a much broader marketing reach and that it was relying on its partner to spur US sales.
IJOY is responsible for R & D and manufacturing, VAPOR HUB is responsible for part of the marketing, if VAPOR HUB consider unilaterally their own interests leaving IJOY suffer that we can not do anything, after all product and company investments need to paid by IJOY, not a penny from VAPOR HUB, they loss nothing. we also recognize that we do not have a strong network marketing capabilities and influence in the United States as VAPOR HUB! But we hope to get justice, we do not want things become worse! IJOY still willing to continue to pay, but only on the condition that VAPOR HUB no longer requires shipment without payment every day! This is a huge risk for IJOY, IJOY shareholders reject this kind of cooperation!
Choose Your Side
As a comics nerd, I can’t help thinking about Marvel’s “Civil War 2” storyline while watching the situation between these two vaping companies unfold. Both sides think they’re right and I’m sure both sides have legitimate points. There’s also a lot of behind-the-scenes information that none of us know about. I’m sure the entire story will never be told publicly.
Having said all that, I’m curious to hear which company you think is right. Are you backing Limitless on this matter? Or are you Team iJoy? Since you’re here already, please let me know if you’re Team Iron Man or Team Captain Marvel. Now fire away in the comments section (please)!