While Janty might be an unfamiliar brand to many vapers, it is one of the most influential companies in the brief history of the vaping business. Whether you’re talking about hardware or e-liquid, Janty has had a significant impact on the world of vaping.
On the hardware side, Janty designed the original eGo e-cigarette. Many vapers consider it the first device that elevated the vaping experience from the largely unsatisfying one offered by “cig-alike” products. For many people (myself included), the eGo was the device that got them off of tobacco cigarettes completely. Having said that, the eGo brand is most commonly associated with Joyetech, even though Janty was the original inventor.
One of the most popular e-liquid flavors in the world is RY4. This blend of tobacco, caramel, and vanilla was originally concocted by Janty. Hundreds of other companies have tried to duplicate the formula or put their own spin on the recipe. Similar to the situation with the eGo e-cigarette, many vapers that have enjoyed RY4 e-liquids are unaware that Janty was the originator.
The eGo e-cigarette and RY4 e-liquid were tremendous additions to vaping and Janty should be lauded for its hugely important contributions. Please keep all of that in mind for the Janty story that I’m about to tell you. Before I get to that, there’s one more piece of relevant information to add.
Let’s Talk About MiD
In 2012, Janty introduced the MiD Series vaping platform. Devices in the MiD Series interfaced with Windows PC software for a variety of interesting capabilities. While variable-wattage devices were introduced to the market, Janty took things further by allowing vapers to control the pattern of the wattage. Instead of a straight stream of power, the output of MiD Series devices could be made to ramp up, scale down, pulsate, loop, and more.
Additionally, the MiD Series allowed people to create profiles for different users or different atomizers. Vapers could switch between different settings that would accommodate the person using the device or the atomizer being used on it. Enhancing vaping capabilities through PC connectivity was revolutionary back in 2012.
People using vaping devices that feature the Evolv DNA 200 chip are familiar with connecting to a PC for an enhanced vaping experience. What Janty introduced with the MiD Series was truly ahead of its time. Unfortunately, the first device to use it was not. The MiD One was an eGo-style device with a thumb-stick controller. Instead of an easy-to-follow LED screen, the MiD One would flash a series of blinking lights to communicate information to the user. To change settings, users had to memorize and execute an awkward series of clicks on the thumb stick. While people were excited for the capabilities of the MiD One and the potential of the MiD Series software, most were down on the cumbersome user interface of the hardware.
Temperature Control Before Temperature Control Was Cool
In March 2013, I went to Cebu, Philippines to visit the Janty office. Company president Ludo Timmermans told me about several products he was working on, including the future of the MiD Series platform. The feature that he was most excited about was temperature control.
As a lifelong tech nerd, I was intrigued by the concept, but because it was so foreign to vaping (remember, it was early 2013), I didn’t fully wrap my head around it. While temperature control is a common feature today, it didn’t take off until Evolv released the DNA 40 chip in late 2014. It wasn’t until 2015 that most enthusiast vapers understood what temperature control features brought to the table.
March 2013 was the first time I heard about temperature control vaping. A few months later, I learned about Evolv’s plans. I knew it would be a big feature in the future, but didn’t imagine it would become a standard feature for most new vaping devices. Imagine if Janty had been the first to market with temperature control? Hold that thought for a second, as I’m about to add another layer.
During my visit to Janty headquarters, I made a suggestion to Timmermans. I told him that a box mod using the MiD Series platform would be cool (a technical term). I told him that Cebu would be the perfect to make such a product. One of Cebu’s chief exports is wood furniture, so Janty would have easy access to raw materials at relatively low prices. While labor costs and scale aren’t as advantageous as they are in China, the Philippines is still a relatively cheap place to manufacture products.
Again, you have to keep the time in mind. Box mods are the dominant form factor at enthusiast vape shops today, but back then they were significantly behind tube mods. Stabilized wood mods have been hot with the high-end crowd for more than a year, but were largely unheard of in March 2013.
A few paragraphs ago, I asked you to think about what it would have been like if Janty was the first to market with temperature control vaping. Now imagine if Janty was the first company to offer temperature-control box-mods. How crazy would that have been? How different would the company’s fortunes be today?
Think about all the new vaping devices introduced in the last six months. The majority of the popular ones are box mods with temperature control. Like it was in the past with the eGo e-cigarette and RY4 e-liquid, Janty had an opportunity to be an innovator. For various reasons, the company hasn’t released a box mod and the temperature control features of the MiD Series have yet to hit the market.