Space Jam Expands C-Store Sales

    Would you buy premium e-liquid from a convenience store like 7-Eleven?


    Convenience stores in four western states have agreed to sell Space Jam e-liquid and other products from the Southern California vape company

    Space Jam Juice LLC, based in San Clemente, is one of the largest independent e-liquid makers in the country. According to CSP magazine, Space Jam could be for sale in as many as 10,000 c-stores by the end of 2017.

    The current agreements are with Circle K Arizona, Circle K West (California, Oregon, and Washington locations), 7-Eleven, Giant, and G&M stores.

    According to Space Jam, recent declines in c-store sales of e-liquid and other open-system vaping products is due to the lack of recognizable brands being offered in general sales channels. Space Jam is one of the best known names among premium juice manufacturers.

    “Prior attempts to add vape products to convenience-store shelves failed because those previous products did not have the customer base and following that Space Jam has built over the last five years in the vape and tobacco channel,” Dylan Spencer, executive vice president of marketing for Space Jam, told CSP.

    Spencer told the c-store industry publication that convenience stores are losing revenue to vape shops. “The vape-store consumer frequents convenience stores two to three times a week,” Spencer said, “but heads to the nearest vape shop for vaping needs.”

    Jim McDonald
    Smokers created vaping without any help from the tobacco industry or anti-smoking crusaders, and vapers have the right to keep innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I recently joined the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy