This is a sponsored press release written by AIRSCREAM. The views and opinions expressed in this post are those of the authors and do not necessarily reflect the views and opinions of Vaping360.
Dubai, UAE, 17 June 2025 – AIRSCREAM, known for its internationally awarded and innovative Electronic Nicotine Delivery Systems (ENDS) brands, is set to make a bold statement at the World Vape Show Dubai 2025 this 18 – 20 June 2025, with the official launch of its latest high-capacity device under the AirsPops brand — the AirsPops ORKA. Visitors can experience the brand's most powerful device yet, explore its latest innovations in nicotine alternatives, and connect with the team at Booth 8110.
Built for performance-driven vapers, the AirsPops ORKA features a massive 20ml e-liquid capacity, 900mAh battery, a 0.6Ω coil, and an LED smart display—redefining endurance, control, and style in a single device. Engineered to stand out, the ORKA brings together functionality and aesthetics for a seamless user experience, positioning itself as the go-to device for adult vapers seeking lasting satisfaction and premium quality.
But AIRSCREAM is not stopping there. As part of its growing mission to offer better lifestyle alternatives to adult smokers, AIRSCREAM will also showcase its expanding portfolio of alternative nicotine products through M13 and Ink Lords, where visitors can also experience hands-on with the acclaimed M13 nicotine pouch series. These top-quality, smoke-free pouches are designed for those seeking to reduce or quit tobacco consumption, without compromising on convenience, satisfaction or design.
“Our presence at Dubai 2025 is not just about launching a new device — it’s about sharing our vision. From our latest innovation, AirsPops ORKA, to our nicotine pouches under the M13 brand, we’re committed to delivering thoughtful, compliant, and globally relevant solutions for adult consumers looking for alternatives that can actually make a difference in their lives,” said Andrew Koh, the Global Head of Brand, Marketing and Communications at AIRSCREAM Group.
Andrew will be speaking at the Global Vape Forum on 17 June 2025 at 3.15pm on the topic of ‘Brand meet up - building and maintaining a brand’, where he shares AIRSCREAM’s approach to cultivating a resilient and responsible brand in a highly regulated and sensitive industry. This panel discussion session will explore the challenges and strategies behind brand sustainability, especially in a category where perception and responsibility go hand in hand.
As a strictly compliant and design-forward brand, AIRSCREAM invites distributors, retailers, and global partners to connect at Booth 8110 and discover partnership opportunities that push boundaries and open markets.
Visit AIRSCREAM at Booth 8110
Experience the ORKA. Explore alternatives. Expand the future — together.
Discover more about AIRSCREAM Group at https://corporate.airscreamuk.com/
Contact: [email protected]
Event: World Vape Show Dubai 2025, Dubai World Trade Centre
AirsPops Website: https://airspops.com/
About AIRSCREAM Group
AIRSCREAM Group is a globally recognised lifestyle company founded on the belief that transformative change begins with thoughtful, conscious choices. Since its inception, the Group has established a strong foundation in the development of Electronic Nicotine Delivery Systems (ENDS) products, gaining international acclaim for combining style, innovation, and strict compliance in regulated markets.
Today, AIRSCREAM has evolved into a diversified, design-forward multi-brand group that operates across several high-growth sectors. In addition to its core portfolio of alternative nicotine products, the Group has successfully expanded into specialty coffee and premium personal care — industries aligned with its commitment to enhancing daily rituals and delivering lifestyle experiences that resonate with a new generation of global consumers.
At the heart of AIRSCREAM’s success is a relentless focus on product quality, human-centred design, and market adaptability. Each brand under the AIRSCREAM umbrella is united by shared values of wellbeing, sustainability, community, and progress. This strategic diversification allows the Group to remain resilient in a rapidly shifting global landscape while unlocking new revenue opportunities across complementary consumer segments.
With a growing global footprint, a proven track record in compliant innovation, and a strong vision for the future, AIRSCREAM Group is positioned as a forward-thinking partner for investors seeking long-term value in lifestyle, wellness, and consumer innovation markets.
To date, AIRSCREAM products are present in more than 60 countries and regions around the world.
For more information about the AIRSCREAM Group, please visit https://corporate.airscreamuk.com/.
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