REIGN BAR, an innovative vapor technology brand focused on premium and personalized user experiences, has launched its flagship product AMBER 70K — the world’s first disposable e-hookah featuring both a fully Diamond Tank and a See-Through Floating Display.
Built around the concept “Crystal Outside. Thunder Inside”, AMBER 70K reflects REIGN BAR’s latest exploration in product engineering and industrial design. One of its defining features is the Diamond Tank. Combined with a crystal‑cut tank structure, the design allows users to clearly monitor e‑liquid levels throughout the product lifecycle, responding to growing demand for product visibility, usage awareness, and greater control. By making e‑liquid status visible, AMBER 70K turns a functional feature into a premium design language, embodying the brand’s signature NEO Luxury Design.
AMBER 70K also stands out as the first e‑hookah equipped with the See‑Through Floating Display. The floating screen shows battery level and power mode in real time, bringing both function and visual distinction to the device. Delivering Up To 70K puffs and powered by a 1100mAh battery, the product provides Big Clouds, Big Satisfaction, engineered for long‑lasting performance and daily convenience, further solidifying its position among high‑end disposable vapor products.
To support a more personalized experience, AMBER 70K offers three power modes — ECO, NORMAL, and BOOST — together with 360° Dual Airflow Control. This allows users to adjust output and draw resistance according to different preferences and usage scenarios.
In terms of design, AMBER 70K integrates the diamond‑inspired Diamond Tank structure with leather‑style detailing, elevating its visual identity and tactile appeal under the NEO Luxury Design concept. More than just a high‑spec device, it boasts outstanding shelf presence, display impact and premium styling.
In the U.S. market, hookah retains distinct cultural and social connotations, closely associated with atmosphere, social sharing and sensory richness. AMBER 70K reinterprets this tradition with a modern touch, seizing the opportunity at the intersection of e‑hookah‑style enjoyment and rising demand for advanced disposable vapor products.
In addition to AMBER 70K, REIGN BAR has unveiled two other innovative products: Palette 50K, a magnetic flavor‑mixing system for modular flavor combinations, and Mana 50K, a precision‑tuned device with a visible e‑liquid tank. This expanded lineup demonstrates REIGN BAR’s continuous commitment to more transparent, interactive and customizable vaping experiences.
REIGN BAR aims to deliver a holistic vision for premium and personalized vaping through this product portfolio, addressing the evolving demands of the U.S. market and beyond.
Martin Makary has resigned as FDA commissioner following a rocky tenure that included battling with the White House over vape regulation.
The FDA has authorized the sale of four new pods for the Glas G2 device, including the first two legal fruit-flavored vaping products.
The FDA has created a list of e-cigarettes authorized for sale, but the list includes refills, duplicates and non-e-cigarette products.
As of April 1, France has criminalized the sale and possession of nicotine pouches and other tobacco-free oral nicotine products.
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