Meet RE-cool at InterTabac 2026! Mylor will be showcasing the RE-cool cooling blend solution at InterTabac 2026 in Dortmund, Germany, at Booth 1B.A10. Brand owners, formulators, and distributors are welcome to visit our booth to sample RE-cool firsthand, compare its sensory profile with WS-23 and other alternatives, and discuss tailored formulation support ahead of Germany's new regulations taking effect.
As European regulatory timelines point to 2026, the cooling segment of the vaping industry is undergoing a fundamental re-orientation: shifting from mere compliance red lines toward the core of sensory performance. Germany's fifth amendment to the Tobacco Products Ordinance (TabakerzV), drawing on findings from BfR opinions 010/2025 and 003/2026, has placed WS-23, WS-3, WS-5, and menthol, along with several other cooling agents, on its list of restricted substances. This represents far more than a regulatory hurdle; it is a genuine test of a company's accumulated technical expertise and a preview of the compliance landscape that manufacturers across the EU will increasingly need to navigate.
Market dilemma: the 'Sword of Damocles' hanging over the high-intensity cooling
As the "soul molecule" of ice-flavored e-liquids, WS-23 has long been a dominant cooling ingredient for fruit, dessert, and beverage flavor profiles, prized for its high solubility, powerful cooling intensity, and near-zero interference with target flavor notes, it has effectively become the cooling backbone that flavorists lean on for fruit-forward and ice-style flavor profiles. But with the ban drawing near, the industry's hurried search for alternatives has run into three widespread challenges:
- Cooling gap: Substitute cooling agents struggle to match WS-23's cooling intensity. Insufficient cooling fails to bring out the crisp, refreshing character of the fruit flavors, leaving the overall profile flat and muted.
- Off-note interference: Some substitute ingredients exhibit intrinsic camphor-like and herbal off-notes, which overpower the vivid, layered freshness of fruit flavors like watermelon and berries.
- Bitter aftertaste: Noticeable bitterness emerges late in the draw. This defect intensifies with higher dosages and increased puff counts, significantly undermining the overall vaping experience.
Together, these three challenges leave many brands facing an awkward trade-off: comply with the new rules or retain the cooling experience customers expect. Mylor set out to prove that this does not have to be a trade-off at all.
Breaking the deadlock: RE-cool, a precision response rooted in sensory science
Faced with the industry's anxiety over shortage of raw materials, Mylor's R&D team stepped outside the linear logic of raw-material substitution and turned instead toward an innovative paradigm centered on sensory signal modulation. After hundreds of formulation trials and rounds of sensory evaluation, we are proud to introduce a breakthrough for an era of strict regulation and elevated sensory performance—the RE-cool cooling blend solution.
Four core advantages, defining the new cooling benchmark for the compliance‑driven era
- Regulatory Peace of Mind: RE-cool is formulated to exclude substances on Germany's latest draft control list. Free from restricted substances such as WS-23, WS-3, WS-5, and menthol, it delivers robust compliance assurance for your market strategies in Germany and across Europe, well ahead of enforcement deadlines.
- Intense Cooling Sensation: Built on advanced cooling-signal interaction technology acting at the central nervous system level, RE-cool generates physiological cooling intensity across the oral and nasal cavities that measured testing shows is on par with WS-23—while delivering a pure and clean cooling profile with virtually no undesirable off-notes.
RE-cool sensory perception map of the human oral and nasal cavity | Source: Mylor Innovation
Comparative cooling profile: RE-cool vs. WS-23 and other cooling alternatives | Source: Mylor Innovation
- True-to-Fruit Flavor: RE-cool exhibits an almost perfectly neutral flavor profile within the formulation. It does not compete with fruity or sweet notes for prominence, nor does it introduce any camphor or herbal off-notes. This lets the sweetness and juiciness of a flavor like peach fully bloom, preserving the original creative intent of the formulation.
Sensory comparison: RE-cool vs. WS-23 and other cooling alternatives in Peach Ice e-liquid | Source: Mylor Innovation
- Pure Aftertaste: By inhibiting bitterness at the molecular level, RE-cool delivers smooth, consistent cooling release from the first puff to the last within its effective dosage range. It prevents the build-up of bitterness and astringency towards the end of vaping. Even during prolonged continuous vaping sessions, the sensory experience remains clean, refreshing, and uniform.
Bitterness and astringency profile: RE-cool vs. WS-23 and other cooling alternatives | Source: Mylor Innovation
Mylor RE-cool: redefining cooling for the compliance era. Refreshing coolness, no flavor compromise.
Regulatory tightening is not the end-point of the cooling-sensory experience, but a starting point for the industry to shift from raw-material replication to genuine technical originality. Anchored in compliance and driven by sensory science, Mylor's RE-cool enables global partners to achieve a smooth transition well ahead of Germany's new regulations coming into force, ensuring that every puff can stand up to the dual scrutiny of both regulators and user sensory experience.
About Mylor Innovation Lab Co., Ltd.
Mylor Innovation Lab Co., Ltd. is a global leader in e-liquid R&D and manufacturing. Since its founding in 2019, the company has rapidly become an industry benchmark thanks to advanced automated production and rigorous quality control. Mylor operates a 5,000 m² modern facility with automation rates up to 80%. Its laboratories are equipped with world-class instruments—including multiple GC, GC-MS, HPLC, and ICP-MS systems—and are accredited by CNAS, with testing capabilities aligned to international standards. Backed by a team of 10+ senior flavorists, Mylor has developed over 30,000 e-liquid formulas, supplying major markets across Europe, the Middle East, Southeast Asia, Russia, and North America.
For more technical information or collaboration inquiries, please contact: [email protected] /+86 13714124978 /+86 18822856037
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