Flavors are essential to vaping. As soon as you find the right setup, the hunt for your all-day vape begins. You want a flavor you'll never get tired of, no matter how much you vape. But finding that one special juice isn't easy. There are just so many flavors!
The good news is that most e-juice flavors fall into a few basic flavor profiles, which are detailed in our guide below. Your search gets easier once you make sense of these categories. If you want to get straight to it, check out five of the top e-juices in the most popular flavor profiles. You might just discover that next all-day vape.
What is vape juice?
Vape juice is the liquid component in an electronic cigarette and goes by several names, including e-juice (or ejuice), e-liquid, e-cig juice, and vaping liquid. All vaping, no matter the size or look of the vape device, requires the presence of e-liquid to make vapor. Vape juice comes in a plethora of flavors, different viscosities, and a wide array of nicotine strengths.
What is vape juice made of?
Vape juice is typically made from base liquids (PG and VG), nicotine (regular or nic salt), and flavorings (including sweeteners).
Nicotine strength can vary from zero to 5%, while PG (propylene glycol) and VG (vegetable glycerin) serve as the base of the e-liquid. Flavorings dictate what an e-liquid will taste like and usually come in concentrated, water-soluble form. Flavorings and nicotine, and even PG, are optional; the only ingredient that’s absolutely required is vegetable glycerin.
How long does vape juice last?
Generally speaking, vape juice should last for approximately two years after the manufacturing date, as long as you keep it in a cool and dry place. Direct sunlight, heat, and oxygen can shorten the best-before date, so it’s best to be mindful of where you store your ejuice.
What are good vape juice flavors?
One of the most exciting things about vaping is choosing the juice for your vape. A quick search will result in thousands of available liquids from different brands and manufacturers.
Recommending vape juice flavors can be tricky, mostly because everyone will have a taste preference. For instance, if you’re used to smoking mentholated cigarettes before, then you can look at tobacco-flavored or menthol juices that can give you a similar sensation. Or, you can go the opposite route and choose a flavor you haven’t tried before. The best vape juice flavors are those that change your mind and turn you into a lifelong fan!
In the list above, we have included juices from a variety of flavor profiles. These e-liquids have been thoroughly tested and are guaranteed to be of high quality.
What different vape flavors are there?
There are so many e-juice flavors, that listing all of them is practically impossible. But the vast majority of ejuice flavors will belong in one or more of the following categories:
Candy
Most people love candy, no matter how old they are. Why do flavors like caramel, cotton candy, and sour blue razz resonate with so many adults? Most of them confess to having a sweet tooth, while others are reliving their past childhood experiences.
These nostalgic flavors can trigger memories from that time when we used to live for candy. Today we’re re-united with these delicious treats through the miracle of e-juice. It’s like all the fun, minus the sugar crash and the cavities.
Desserts
Remember lighting up after every meal? Who needs that when you can have dessert instead. The best dessert vape juice flavors create a similar essence of flavor to eating the real thing, just without the texture. Many vapers begin their flavor journey with tobacco or simple fruit flavors and end up progressing onto the complex, sweet and savory world of desserts.
Some of the most popular dessert vape juice flavors are donuts, custards, cheesecakes, pies, cookies, and ice cream. The list goes on. Chances are, your favorite dessert is sitting somewhere in a bottle, just waiting for you to discover it. Now you can indulge, and not just on special occasions.
Drinks
A meal isn't complete without a drink. It shouldn't surprise you that e-liquid manufacturers have also recreated all your favorite beverages. The most popular drink flavors offered are coffee and strawberry milk, which is also known as Unicorn Milk. (Named after the popular Cuttwood flavor).
Other e-juice drink flavors include tea, juice, soda, whiskey, and a variety of cocktails. There's a different beverage for every occasion. If you're trying to cut out alcohol, coffee, or dairy from your diet, these flavors can help curb more than just your nicotine cravings.
Foods
E-liquid flavors tend to focus a lot on candy, drinks, desserts, and tobacco. But where’s the main course? Have you ever inhaled french toast or cereal? Not just eating it ferociously—literally inhaling it.
If that sounds appealing to you, know it is possible to vape those flavors. There are actually many different meal-inspired vape juices out there. Yep, even bacon. Some real-life examples include cereal, pancakes, and french toast! Vape your favorite foods anytime you want.
Fruits
Fruits can be found at the heart of many e-juice flavors. Strawberry and watermelon e-juice flavors are two of the most popular ones. They don’t just add sweetness to the mix; each has its own special characteristics. Some taste precisely like fresh fruit, while others will taste more like candy.
Other favorite fruit-flavored e-liquids include apple, banana, pineapple, peach, grape, mango, citrus fruits, and berries. Some fruits are harder to create than others. It’s easier to find a realistic strawberry flavor than a blueberry. You may even see exotic fruits like kiwi, mangosteen, or jackfruit. There are so many possible combinations you could enjoy, just within this one category alone.
Menthol
Menthol flavored e-juices are in a class of their own. Fans of menthol vapes enjoy that cooling sensation that you get from these flavors. They can range from slightly cool mint to a full-on icy blast. If you’re transitioning from menthol cigarettes, you’ll probably enjoy the tons of chilling e-juice flavors like menthol tobacco, spearmint, peppermint, and straight-up menthol.
If you haven’t tried them yet, consider it. Menthol e-liquids provide a change of pace from your regular flavors. They can reinvigorate your taste buds and relieve vaper’s tongue. If you’re ever feeling under the weather from allergies, a cold, or flu, menthol flavors are always your best bet.
Tobacco
Here’s the flavor that probably got you here in the first place. Some former smokers prefer the familiar taste of tobacco. Why would they want something that reminds them of cigarettes? First off, tobacco vapes are way better! You don’t get that burned tobacco taste, and they can range from robust to light and sweet.
Most importantly, tobacco flavor e-juice helps keep people off cigarettes. They capture the essence of fresh tobacco and sometimes enhance it with additional flavorings. A classic example is called RY4—a caramel tobacco mixed with vanilla. Some of the best tobacco e-juices utilize naturally-extracted flavors from real tobacco leaves. You haven't truly tasted tobacco until you've vaped it.
What are the most popular e-liquid flavors?
Dessert-based and fruit-flavored juices are very popular, and that’s because the juices that belong in these categories tend to be successful representations of the real thing. Menthol and tobacco juices are very popular with beginner vapers and serve as a great introduction to vaping.
It’s not uncommon to find vape juice blends comprised of several flavor profiles. Tobacco and menthol are often paired together, and menthol is added to many fruit-based juices (look for “ice” or “frozen” in the name). Oftentimes, desserts are mixed with tobaccos; tobacco and custard work very well together, and RY4 (a mix of caramel, vanilla, and tobacco) was once the best-selling flavor profile in vaping. Fruity desserts are also very popular… you get the idea. The possibilities are endless!
Are flavored vape juices legal?
In the United States, powerful anti-vaping (and anti-smoking) groups, led by the Campaign for Tobacco-Free Kids, have lobbied for rules and laws banning flavored vaping products almost since e-cigarettes arrived here in 2007. However, they have had mixed success.
Federally, flavors are not illegal, although the Food and Drug Administration (FDA) has not yet specifically authorized any flavored vaping products. The FDA has rejected marketing applications for millions of flavored e-liquids, but many remain on the market legally while court challenges proceed.
When the FDA gained authority over all forms of nicotine in 2022, manufacturers of e-liquid made with synthetic nicotine were given a chance to submit premarket tobacco applications (PMTAs). Many of those products are still under review by the agency, and can be sold legally until the FDA decides whether or not to authorize them.
Several states and many municipalities have banned sales of flavored vapes, although enforcement is spotty. No state where sales of flavored vapes are illegal has made possession or use a crime.
Worldwide, several countries have banned flavored vapes. In Europe, that includes Denmark, Estonia, Finland, Hungary, Lithuania, the Netherlands, and Ukraine.
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The legal age to buy e-cigarettes and other vaping products varies around the world. The United States recently changed the legal minimum sales age to 21.
A list of vaping product flavor bans and online sales bans in the United States, and sales and possession bans in other countries.
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