Best E-Juice Flavors 2025
The best-tasting vape juice flavors plus insight into the most popular categories.
The good news is that most e-juice flavors fall into a few basic flavor profiles, which are detailed in our guide below. Your search gets easier once you make sense of these categories. If you want to get straight to it, check out five of the top e-juices in the most popular flavor profiles. You might just discover that next all-day vape.
What is vape juice?
What is vape juice made of?
Nicotine strength can vary from zero to 5%, while PG (propylene glycol) and VG (vegetable glycerin) serve as the base of the e-liquid. Flavorings dictate what an e-liquid will taste like and usually come in concentrated, water-soluble form. Flavorings and nicotine, and even PG, are optional; the only ingredient that’s absolutely required is vegetable glycerin.
How long does vape juice last?
What are good vape juice flavors?
Recommending vape juice flavors can be tricky, mostly because everyone will have a taste preference. For instance, if you’re used to smoking mentholated cigarettes before, then you can look at tobacco-flavored or menthol juices that can give you a similar sensation. Or, you can go the opposite route and choose a flavor you haven’t tried before. The best vape juice flavors are those that change your mind and turn you into a lifelong fan!
In the list above, we have included juices from a variety of flavor profiles. These e-liquids have been thoroughly tested and are guaranteed to be of high quality.
What different vape flavors are there?
Candy
These nostalgic flavors can trigger memories from that time when we used to live for candy. Today we’re re-united with these delicious treats through the miracle of e-juice. It’s like all the fun, minus the sugar crash and the cavities.
Desserts
Some of the most popular dessert vape juice flavors are donuts, custards, cheesecakes, pies, cookies, and ice cream. The list goes on. Chances are, your favorite dessert is sitting somewhere in a bottle, just waiting for you to discover it. Now you can indulge, and not just on special occasions.
Drinks
Other e-juice drink flavors include tea, juice, soda, whiskey, and a variety of cocktails. There's a different beverage for every occasion. If you're trying to cut out alcohol, coffee, or dairy from your diet, these flavors can help curb more than just your nicotine cravings.
Foods
If that sounds appealing to you, know it is possible to vape those flavors. There are actually many different meal-inspired vape juices out there. Yep, even bacon. Some real-life examples include cereal, pancakes, and french toast! Vape your favorite foods anytime you want.
Fruits
Other favorite fruit-flavored e-liquids include apple, banana, pineapple, peach, grape, mango, citrus fruits, and berries. Some fruits are harder to create than others. It’s easier to find a realistic strawberry flavor than a blueberry. You may even see exotic fruits like kiwi, mangosteen, or jackfruit. There are so many possible combinations you could enjoy, just within this one category alone.
Menthol
If you haven’t tried them yet, consider it. Menthol e-liquids provide a change of pace from your regular flavors. They can reinvigorate your taste buds and relieve vaper’s tongue. If you’re ever feeling under the weather from allergies, a cold, or flu, menthol flavors are always your best bet.
Tobacco
Most importantly, tobacco flavor e-juice helps keep people off cigarettes. They capture the essence of fresh tobacco and sometimes enhance it with additional flavorings. A classic example is called RY4—a caramel tobacco mixed with vanilla. Some of the best tobacco e-juices utilize naturally-extracted flavors from real tobacco leaves. You haven't truly tasted tobacco until you've vaped it.
What are the most popular e-liquid flavors?
It’s not uncommon to find vape juice blends comprised of several flavor profiles. Tobacco and menthol are often paired together, and menthol is added to many fruit-based juices (look for “ice” or “frozen” in the name). Oftentimes, desserts are mixed with tobaccos; tobacco and custard work very well together, and RY4 (a mix of caramel, vanilla, and tobacco) was once the best-selling flavor profile in vaping. Fruity desserts are also very popular… you get the idea. The possibilities are endless!
Are flavored vape juices legal?
Federally, flavors are not illegal, although the Food and Drug Administration (FDA) has not yet specifically authorized any flavored vaping products. The FDA has rejected marketing applications for millions of flavored e-liquids, but many remain on the market legally while court challenges proceed.
When the FDA gained authority over all forms of nicotine in 2022, manufacturers of e-liquid made with synthetic nicotine were given a chance to submit premarket tobacco applications (PMTAs). Many of those products are still under review by the agency, and can be sold legally until the FDA decides whether or not to authorize them.
Several states and many municipalities have banned sales of flavored vapes, although enforcement is spotty. No state where sales of flavored vapes are illegal has made possession or use a crime.
Worldwide, several countries have banned flavored vapes. In Europe, that includes Denmark, Estonia, Finland, Hungary, Lithuania, the Netherlands, and Ukraine.
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