Updated: October 11, 2024

Best Premium E-Juice 2024

Guide to the best premium e-juice brands and what makes a true premium e-juice based on years of experience and testing.

Vaping360 Staff

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Vape Dinner Lady

Dinner Lady built its reputation on their spot-on English breakfast-inspired e-juice. Since then, they’ve expanded into a wider spectrum of flavors that includes tobacco, exotic fruit, pastries and cool beverages. Their flavors are accurate and will have you begging for more vapor! Available in 70/30 VG/PG.

5.0

Best Rated

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ZLab ZColors

The ZColors are the base on which ZLab built its ecosystem approach. Part prefilled pods, part building blocks, the ZColors can be attached to various ZLab products. They are compatible with the ZLand power source (up to three can be connected) and the ZJoins heated tobacco device (can connect one). Available in 50 flavors and five strengths (including 0%).

Humble Juice Co.

Humble Juice Co really lives up to their name. They don’t try to oversell their products or inflate prices. Their flavors range from cake and dessert to fruits and cereal themes. Each one is crafted with the purest ingredients and the best nicotine. Available in 0, 3 and 6 mg nicotine in 60 mL bottles. Keep it humble.

4.5

Runner-up

Premium is a word that gets thrown around a lot... especially when it comes to e-juice. And it's not even a specific type of e-juice. Everything from desserts to candy to tobacco e-juice, the term premium can be attached to it all. But what does the label mean, and why does it cost more? Not all premium e-juice is created equal or even truly deserving of the title.

Creating a premium e-juice goes way deeper than just the recipes — encompassing everything from the production down to the testing. See the full guide below to learn more.

If you're looking for true premium e-juice, these are the seven highest quality e-juice brands based on comprehensive testing.

5.0

Vape Dinner Lady

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ZLab ZColors

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4.5

Humble Juice Co.

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4.5

Sadboy

Sadboy e-liquids have been taking over lately. Their e-liquid comes in a 50/50 blend and is available in 100 mL bottles in 0, 3, and 6 mg nicotine. Their top-selling flavors include Butter Cookie and Pumpkin Cookie. If you enjoy dessert and pastry flavors, you are going to love the flavors Sadboy has to offer.

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4.0

Pachamama

Pachamama is the goddess of fertility. These e-liquids pay tribute to the fruits of nature, with exotic blends that tropical lovers would love. Enjoy the taste of mango, apple, guava, honeydew and more. Pachamama e-juice is available in 60 mL bottles in 0, 3, 6 mg. Enjoy the best flavors on earth.

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4.0

Vapetasia

Vapetasia has made a name for themselves with their signature flavors. Killer Kustard has become a standard for custardy vapes and they also have flavors in the fruit cereal, beverage and tobacco realm. Vapetasia e-liquids come in 100 bottles and are avilable in 70% VG containing 0, 3 and 6 mg nicotine.

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4.0

Naked 100

Naked 100 is best known for their spot-on fruity premium e-liquids. They have classics like Lava Flow, a tangy blend of fresh strawberry with pineapple and a hint of coconut. Enjoy their fruity, menthol and tobacco favorites. They're available in 60 mL bottles formulated with 70% VG and in 0, 3, 6 and 12 mg nicotine.

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3.5

Glas Basix

Glas is best known for their critically-acclaimed flavors. Now they offer a new line of e-liquids for vapers on a budget, who don't want to sacrifice flavor. The Basix line is a range of creamy desserts, tobacco, candy and beverages. Favorites include Butterscotch Reserve and Fizzy Lemonade. (Lowest price at $0.21/mL)

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Premium e-juice vs. regular e-juice

The term "premium" means a sum added to a normal price. So first and foremost, premium e-juice is going to be more expensive than regular e-juice. The question is, how does premium and regular vape juice differ besides price? Since the FDA banned sampling vape juice in vape shops, paying extra may feel like a gamble. While there are no hard and fast rules, the end-product of premium e-juice compared to regular e-juice should be expected to vary in these ways:

Premium

Consistent taste per bottle
Complex and accurate recipes
Proprietary or rare flavorings
Smaller batch size
Unique tasting
Traceability per bottle
Harder for DIYers to clone

Regular

Susceptible to inconsistency
Generic recipes
Off-the-shelf flavorings
Made for mass consumption
Tastes like other brands
No traceability
Easier to replicate

Why does premium e-juice cost so much?

Ask any DIYer and they will tell you that e-juice ingredients are cheap! All vape juice – regular or premium – contain the same basic ingredients like PG and VG, water soluble flavorings, and optional nicotine. It makes sense to wonder where that extra money is going. Assuming the e-juice truly is premium and not just labeled and priced as such, these are few possible reasons for the price increase.

Manufacturing: Premium e-juice is typically made in ISO certified labs and clean rooms. The accreditation from the International Organization of Standardization (ISO) “give[s] world-class specifications for products, services and systems, to ensure quality, safety and efficiency.” The operating costs of these labs represent a huge investment for premium vape juice brands.

Testing: High-quality and expensive brands typically have batch-testing done by third party-labs for independent assessment. Using gas chromatography-mass spectrometry (GC-MS), this testing ensures quality control and traceability that regular e-juice brands may not be able to afford.

Proprietary ingredients: The most premium e-juice brands often use flavorings that aren’t available or sold to consumers. These upper-echelon companies work directly with professional flavor chemists to create proprietary flavorings and extracts only for B2B sales. For a flooded market like the e-juice industry, a unique product warrants a higher price.

Best way to vape premium vape juice

In 2018, most premium e-juice ranges from $0.70 to $1.00 per mL. Depending on how much vape juice is used daily, the costs can add up quickly. The easiest way to vape premium liquid without breaking the bank is to use mouth-to-lung starter vapes that provide maximal flavor with lower vapor output. The less vapor your device makes, the less e-juice your atomizer will consume. If you use a cloud-chucking sub-ohm tank, premium e-juice could be financially prohibitive.

Should you fill your tank with premium?

When it comes down to it, your wallet and taste buds are your best advisors. If you can’t afford the premium cost, try and catch it on sale or shop around for bargain-priced e-juice with good reviews. Although premium e-juice should taste better and be of better quality, taste will always be subjective. If your favorite e-liquid is cheap and satisfying, you’re all set. If what you’ve been vaping isn't cutting it, you should try some premium e-juice.

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