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Where Did My Nicotine Buzz Go?

Jim McDonald
July 29, 2019


If you’re wondering why you’re no longer getting JUUL buzz, you’re not alone! Even for those vapers not using a JUUL, online vape forums are peppered with questions by new nicotine users about their e-cigarette buzz disappearing.

“Why can I not get a juul high anymore?”

“So I got a JUUL around 2 weeks ago and I loved it, it gave me a great nic buzz and worked amazing. I bought a pack of mint pods and they were working great. About 3 days ago I noticed that I’m not getting a nicotine buzz anymore.”

“No more buzzes :(“

The answers from experienced users are blunt (and correct):

“Because that’s just how nicotine works. It’s a crappy recreational drug.”

“Thaaaaat’s nicotine. If you still can, you should stop now.”

“Yeah it’s called tolerance. This is how the addiction begins BTW.”

The fact is that most experienced nicotine users aren’t chasing the same effect that “novelty users” are. Most adults who vape or smoke regularly aren’t seeking a nicotine or JUUL buzz at all. The racy feeling experienced by some new nicotine users fades away with continued use. If you don’t want to lose the nic buzz, you have to go without nicotine for extended periods, and not many nicotine users have the discipline to pull that off.

Nicotine buzz: all you need to know

Nicotine is the second-most popular psychoactive drug in the world, after caffeine. Like the drug in coffee and tea, nicotine is a mild stimulant that slightly alters your mental state. These are the most common statements about how a nicotine buzz feels:

  • Calming
  • Increased focus and concentration
  • Alertness
  • Head rush or lightheadedness
  • Dizzy or woozy

Notice that that half of those feelings contradict the others. Oddly, both groups are right. Nicotine in small quantities tends to act like a stimulant, while larger doses can have a sedative effect. It’s a paradox.

The focus and alertness isn’t necessarily associated with the “buzz” people talk about. The buzz comes from using a large dose quickly or being new to the drug. But nicotine’s ability to center the regular user, to relax and refocus, is a standard feature of moderate nicotine use.

When nicotine enters the bloodstream, it travels to the brain and binds with nicotinic cholinergic receptors that reward the user by releasing dopamine and other neurotransmitters that have pleasurable effects. And because it has vasoconstricting properties, it tightens the blood vessels and temporarily raises the heart rate and blood pressure, which can cause dizziness, a headrush, or a wave of calmness.

How long does a nicotine buzz last?

The “high” fades pretty fast, usually in just a few seconds. On the other hand, if you’ve gone past your comfort zone in an attempt to get a serious buzz, you might continue to feel some of the symptoms for a half-hour or slightly more.

Symptoms is the right word. It’s not necessarily pleasurable. Overusing nicotine can make you feel disoriented or even nauseated. Your pupils may dilate, and you may feel shaky or jittery. But it will go away eventually if you stop vaping.

If you keep chasing that brief dizzy rush from nicotine over and over again, you’ll eventually have to take longer and longer “tolerance breaks” to maintain the ability to produce a nic buzz — or become a regular nicotine user and give up on the dizzy sensation altogether.

Why does nicotine stop giving a buzz?

If you use nicotine regularly, you develop a tolerance for some of the effects, as is the case with most drugs that have habit-forming properties. Nicotine stimulates receptors in the brain that release neurotransmitters like dopamine — but the receptors don’t have unlimited capacity. When they’re full, additional nicotine just won’t do much for you besides make you feel sick. And when you use nicotine habitually, those receptors are almost always maxed out, and you’ll lose the ability to feel a “nic buzz.”

You may become dependent on nicotine — or, as the newspapers and anti-vaping advocates call it, addicted. Whatever word you use, when that happens, you’ll stop chasing the nicotine buzz dragon and start maintaining: keeping your blood nicotine at the optimal level by using first thing in the morning, and then topping it up throughout the day. Either that or you’ll make yourself sick trying to find the missing buzz.

Is there a way to get the buzz back?

The only remedy is to stop using nicotine until your nicotinic receptors are “empty.” Even veteran nicotine users feel more of an effect after a night’s sleep. That’s why the “morning cigarette” is supposed to be the best: after a few hours without nicotine your brain is primed for it.

If you’re not actually dependent on nicotine and you just want to experience that short-lived feeling, it’s best to vape infrequently.

The phenomenon of “social smokers” is well known. These are people who smoke infrequently, usually at parties or other social gatherings. They smoke for the buzz or for other reasons, but they never graduate to the frequent use that brings dependence and most major health risks.

The problem is that any amount of cigarette smoking can cause cardiovascular damage, and even sudden cardiac death. That’s because the carbon monoxide in smoke can cause freak cardiac events even in occasional smokers.

Being a “social vaper” is a less risky proposition. E-cig vapor doesn’t contain carbon monoxide or other combustion products. And if you only vape on the weekends, you’ll probably maintain your ability to feel a pronounced effect from the nicotine in your vape. Or, like many social smokers, you’ll graduate to regular use.

Will any nicotine product get you buzzed?

If you miss that feeling of a nic buzz and want to find it in another product, there are some things to consider. A big part of the nic buzz (and also the drug’s addictive potential) comes from the speed with which it’s delivered to the brain. Inhalation is the fastest way to reach the brain’s receptors. It travels from the lungs to the brain in just 10-20 seconds — even faster than injection! And nothing does that faster than cigarettes, which are optimized to deliver nicotine as rapidly as possible.

But vaping is catching up if not already there. Modern vaping devices are very good at providing nic quickly and in satisfying amounts. They offer options too. You can choose a tiny, low-power device that uses very strong nicotine salts, or a sub ohm tank that delivers a high volume of lower-strength standard (freebase) nicotine. Both work well, and now more than ever smokers have choices that make vaping an attractive and effective alternative to smoking.

You can probably get the same effect from inhaling a cigar or pipe too, but don’t try it. Those forms of tobacco are extremely harsh in the lungs; they’re made to puff, not to inhale. Cigarettes are much milder, because the tobacco is cured and treated so it’s easy to inhale — and easy to get addicted. Because the lungs deliver the nicotine from cigarette smoke rapidly to the brain — much more quickly than you can absorb it through the tissues of the mouth and throat, as you do with cigars or pipes — the receptors react immediately and give the user the desired reward. Cigars and pipes offer a long, slow nicotine ramp-up.

Oral forms of nicotine are also absorbed through the mouth and throat. Like cigars, they can be very effective at achieving and maintaining a high blood nicotine level, but they never create that immediate jolt we’re calling a nicotine buzz. However, after 30 minutes or so, when the nicotine delivery plateaus, oral tobacco like snus or chew definitely are felt. And unlike smoked tobacco, smokeless tobacco continues to deliver nicotine even after it’s removed from the mouth, because nicotine embedded in the cheeks and gums continues to be absorbed (at lower and declining levels) into the bloodstream for up to an hour. (Oral nicotine replacement therapy products like gum and lozenges have a similar delivery profile as smokeless tobacco.)

Nicotine transdermal patches, which deliver nicotine through the skin very gradually, are the slowest delivery method of all. In fact, they’re so slow that researchers don’t believe they even create nicotine dependence in people who’ve never used the drug before. Could you get a buzz by wearing several nicotine patches? Maybe…eventually. Or you might just wind up feeling stupid and scratching a bunch of itchy red welts.

Side effects: the science

As with caffeine, chasing that buzz can lead to a point where you hang between the novelty of the head rush and the uncomfortable jittery sensation of wanting to jump out of your own skin. And if you go one step further down the nicotine road, you’ll encounter the early symptoms of nicotine overdose:

  • Dizziness
  • Headache
  • Nausea
  • Cold sweats
  • Racing heartbeat
  • Anxious
  • Ringing ears

Most smokers and vapers have made this mistake at least once. Vapers sometimes call it being “nic sick.” It often happens by using a higher nicotine level than normal, or a new device that delivers more nicotine than you expect. You vape a little too much a little too fast and boom, it’s time to sit down for a while. That’s nic sickness. The remedy is simply to stop vaping.

Although sceience suggests there are actual health benefits to some that use nicotine, it’s still a drug. Nicotine is not recommended for people with serious heart disease or cardiovascular conditions. For that group, any kind of strong stimulant could possibly trigger a serious cardiac event. Of course, people with heart disease are unlikely to be thrill-vaping their way to a nic buzz anyway.

Nicotine poisoning and true nicotine overdose is very uncommon among adults, and is usually the result of a suicide attempt by injection. It would be a truly horrible way to die, but people try it fairly regularly. However, there is no chance of a healthy person experiencing a dangerous overdose from vaping or smoking.

The only way someone could consume enough nicotine quickly enough — aside from injection — to put them in real danger is to swallow high-strength nicotine intended for mixing. But it would have to be swallowed very quickly, and in very high quantity, in order for the body to absorb a deadly quantity before instant gagging and vomiting expelled most of it.

If that happened, or if someone had a nightmare DIY mixing accident where they drenched themselves in nicotine and were unable to wash it off before absorbing a dangerous quantity, the symptoms could be truly terrible:

  • Stomach cramps, diarrhea
  • Weakness
  • Low blood pressure
  • Loss of muscle control
  • Confusion
  • Bradycardia (slow heart rate)
  • Seizures and convulsions
  • Coma
  • Respiratory failure
  • Cardiac arrest
  • Death

The true danger of nicotine poisoning, of course, is for small children, who are liable to drink anything they can get their hands on. In fact, there is one case of a child dying from ingesting 100 mg/mL (10 percent) nicotine that was left uncapped by his parents. Just a few milliliters of liquid that strong is capable of killing a toddler. Please don’t leave any nicotine product within reach of children. And in general, nicotine should not be viewed as a drug to get you high. It’s just asking for trouble!

Will chasing the buzz get you addicted to nicotine?

The more you use nicotine, the more likely you are to become dependent on it. And the more you like that buzz, the more likely you are to keep going for it over and over. When you start craving the sensations you get from nicotine and using it more often, that’s the beginning of dependence, or “addiction.”

But is vaping really an addiction? Psychologists generally define addiction as compulsive behavior repeated despite the knowledge that it will harm the user. That would certainly include smoking, but it’s a stretch to define vaping nicotine as addiction, since it doesn’t cause any harm we know of. It’s not merely physical dependence or frequent use that defines an addiction.

Using the term “addiction” to describe a vaper dependent on nicotine, and devoting expensive resources to lecture teenagers about the supposed horrors of juuling and addiction, is kind of disrespectful to people battling real addictions to opioids or alcohol. Those people risk their lives, often destroy their families, and sometimes wind up in prison.

That said, some chasers of the nicotine buzz display what looks a lot like addictive behavior. If you’re ripping through JUUL pods and making yourself sick looking for a buzz, you might have a problem. You might not lose your moral compass, but it might be wise to try to find some help in quitting.

A lot of the pleasure longtime nicotine users feel is simply relief at having satisfied the craving for nicotine — much like caffeine lovers enjoy the first coffee of the day. That certainly isn’t much of an addiction. Like caffeine, nicotine isn’t much of a recreational drug. It doesn’t really get you high, and the brief rush or buzz only comes by using too much of it and risking headache and nausea.

Getting over the buzz

Turning the mild pleasures of nicotine or caffeine into a game of sensation-seeking is kind of a perversion of what these drugs offer users. Slamming down high-nic pods or chugging energy drinks misses the real point of lightweight drugs like nicotine and caffeine.

They offer moments during the day when you can break briefly with your routine, refocus yourself, or enjoy a few minutes of effortless pleasure. Remember that nicotine stimulates and relaxes. Chasing a buzz exaggerates one effect and loses the other completely. What a shame!

Smokers created vaping without any help from the tobacco industry or anti-smoking crusaders, and vapers have the right to keep innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I recently joined the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy


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Jeremy MannNic FiendJim McDonaldYeahnahAndrew Lane Recent comment authors
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I’m a vaper and I’m thankful for it for getting me off smoking but I disagree with the part about it not being an addiction. To start with, nicotine itself is proven to be harmful in several ways. It raises your blood pressure and heart rate. Also, the very fact that it is addictive means that it disturb your brain’s reward centres. That many vapers NEED to vape to go about their day tells us it is harmful. You say as much yourself, you can accidentally go over the top and make yourself sick. Any addiction is going to disadvantage… Read more »

Jon B
Jon B

By your logic coffee drinkers are also addicts. Caffeine is harmful even in smaller doses, especially to those sensitive to it. Chemical dependency and addiction are not the same. The fact that so many people have turned to vaping as an alternative should prove as much, given the known effects of smoking tobacco. To this day there haven’t been any conclusive studies that prove vaping is harmful.


Ah caffeine is addictive… People who need their coffee are addicts.. How is that hard for you to understand?


Hi Jim! Great article as always! I have a question about what you wrote: “Nicotine in small quantities tends to act like a stimulant, while larger doses can have a sedative effect”. Very interesting. I started to vape at February with 9 mg/ml, then I gradually lowered the dose and now I vape at 3 mg/ml. But I don’t know why, in the last 15 days e-liquid nicotine gives me agitation and jittery. It’s so weird because I don’t vape too much and 3 mg/ml is a low dose. I’ve even tried 1.5 mg/ml, same issue. With zero nic no… Read more »

Andrew Lane
Andrew Lane

This is a bit late but agitation and jitters are signs of nicotine withdrawals. Perhaps your issue is that you cut down on your nicotine intake too quickly. For myself, I started vaping at 12mg/ml and gradually dropped down to my current (roughly) 3.3mg/ml over the space of around 2 years. If I drop it any lower then I end up with mild withdrawals and issues due to chain vaping so much menthol flavouring. I would have to find the study to back this bit up but the way your levels of nicotine goes up and down with vaping is… Read more »

Nic Fiend
Nic Fiend

Been vaping for 6 years now, when I first started it was just for fun at parties. Seeing everyone with their own unique mods and cloud chasing. It was until 2 years ago I was introduced to juuls and salt nic. 50 mg of nicotine was the best feeling ever especially while being drunk or at raves amd concerts. Then I noticed I wasn’t chasing clouds anymore and bought multiple pod systems using only 50mg. I constantly hit my device every second even when I don’t even feel the buzz anymore. It’s been 2 days without nicotine and I’ve been… Read more »

Jeremy Mann
Jeremy Mann

The best thing you can do now is to stop vaping. Hear me out. If you used nicotine just to get a buzz, it will let you down. It’s a terrible drug for that! Vapers, especially ex-smoking vapers like myself, don’t vape for a buzz. We vape for a feeling of normalcy. If I catch a buzz, it’s unexpected. Not unwelcome, but not required. I do remember that with smoking my FIRST cigarette, but I never missed it after it left. I was just a full-fledged smoker with no concept of how it happened. Well, I know how it happened:… Read more »

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