South is a micro-brand developed by North Disposable, a prominent name in the global disposable vape market. Registered under North’s manufacturing and marketing operations, South was introduced as a compact alternative to North’s larger flagship devices. While North gained recognition for its high-puff count, feature-rich disposables, South positions itself as a no-frills, ultra-portable solution designed for convenience and simplicity.
Functioning as a brand extension rather than a standalone company, South allows North to diversify its offerings and reach consumers seeking a more discreet vaping experience. The South brand shares North’s infrastructure, including flavor development and supply chain logistics, yet operates under its own distinct visual identity and product format. This segmentation strategy enables North to expand its market penetration without diluting its core brand equity.
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