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October 26, 2021
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Judges Reject FDA's "Surprise Switcheroo," Issue Stay to Triton

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Jim McDonald


Oct. 28 update The FDA noted in its MDO list (dated 10/27 but published today) that Vapetasia also received a stay from the 5th Circuit Court on the same day.

"On October 26, 2021, the United States Court of Appeals for the Fifth Circuit issued a stay of Vapetasiaメs MDO pending resolution of Vapetasiaメs petition for review," said the FDA.

Vapetasia is manufactured by Triton Distribution [NOTE: we originally reported that Vapetasia is owned by Triton; that is not correct], but submitted a separate PMTA and was not included in the MDO challenged in the Triton appeal detailed below.

We have found no details about Vapetasia's petition for review, motion for a stay, or the decision by the court. But, according to a source at Vapetasia the cases were consolidated, and the court ruling applies to both companies.

In a decision that could shake up the FDA’s premarket review process for vaping products, a federal court has granted a stay to Triton Distribution, preventing FDA enforcement of the agency’s Marketing Denial Order (MDO).

A three-judge panel on the 5th Circuit Court of Appeals found that Triton (also known as Wages and White Lion Investments, LLC) is likely to succeed in its MDO appeal, and that the FDA order is “likely arbitrary, capricious or otherwise unlawful.” The decision allows Triton to continue selling its products while the court reviews the FDA denial order.

This is the first stay issued by a court in a legal challenge to the agency’s MDOs, although the FDA itself has stayed enforcement for some companies pursuing internal administrative appeals, and has rescinded marketing denials issued to Turning Point Brands and Fumizer based on “overlooked” evidence, and promised to delay enforcement against them until their reviews are complete.


The court found the FDA moved the goalposts for companies submitting Premarket Tobacco Applications (PMTAs) in the years following its 2016 Deeming Rule. The agency changed the date for submission multiple times, wrote Judge Andrew S. Oldham for the panel, and after explaining that manufacturers could submit PMTAs without long-term scientific evidence, the FDA “changed its mind and required the very thing it said it would not—namely, long-term studies of e-cigarettes.”

In its reasoning for issuing MDOs to companies manufacturing non-tobacco and -menthol vaping products, the FDA cited a new standard of evidence that was not explained in advance. On Aug. 26, the agency explained that manufacturers of flavored products must show “sufficient product-specific scientific evidence to demonstrate enough of a benefit to adult smokers that would overcome the risk posed to youth,” and that the evidence would “likely be in the form of a randomized controlled trial or longitudinal cohort study.”

The court rejected the FDA’s last-minute change of evidentiary standards. “Many e-cigarette companies relied on the FDA’s repeated insistence that it did ‘not expect that applicants will have to conduct long-term studies to support an application’ and did not perform or submit such evidence,” Judge Oldham wrote.

Citing previous decisions, Judge Oldham described the FDA’s actions in rejecting Triton’s PMTA as a “surprise switcheroo.”


The panel found the FDA arguments against a stay deficient on other points too, and also rejected an amicus curiae brief filed in support of the FDA by the Campaign for Tobacco-Free Kids and other anti-vaping special interest groups.

Those groups, say the court, “argue that the public interest cuts against a stay because continued sale of flavored e-cigarettes will endanger the youth much more than it might help adults. ‘But our system does not permit agencies to act unlawfully even in pursuit of desirable ends.’”

In its response to Triton’s motion for a stay, the FDA’s Justice Department lawyers argued that the court could not compel the FDA to allow Triton to sell products without enforcement by issuing a stay. But the court has done exactly that, noting that “we reject the FDA’s argument that we lack authority to grant a stay that provides interim relief.”

While the decision applies only to Triton—and only until completion of the company’s MDO appeal—attorneys in other appeals are free to cite the decision, and judges in other courts could adopt the 5th Circuit’s reasoning.

Texas-based Triton Distribution manufactures e-liquid under its own brand names, and under contract for other manufacturers. Among the brands included in Triton’s MDO were Suicide Bunny, Boiler Maker, Vape Hooligan, Chewy Clouds, and Teleos.

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Jim McDonald

Vaping since: 12 years

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Favorite flavors: RY4-style tobaccos, fruits

Expertise in: Political and legal challenges, tobacco control haters, moral panics

Jim McDonald

Smokers created vaping without help from the tobacco industry or anti-smoking crusaders, and I believe vapers have the right to continue innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I’m a member of the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy

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