Press Release: Innokin’s “Why Smoke?” Vaping Campaign Hits the Streets of London

London, UK - Innokin presents its "Why Smoke?" campaign in London, featuring branded buses, vans, and projection displays on buildings throughout the city.

Innokin is proud to create a vaping awareness campaign in the UK for the first time in two years. The "Why Smoke?" campaign is meant to make us think about our habits, even just for a moment. The campaign aims to inform smokers that there is an accessible, less harmful option to traditional cigarettes.

Advertising vaping products is a challenging task. There are many regulatory considerations, and this can make it very difficult to deliver a compelling message. Innokin is investing in vaping advocacy through a combination of traditional and innovation-led channels, intending to start an honest conversation about tobacco harm reduction.

Innokin’s "Why Smoke?" campaign begins November 26th. Mobile billboards will travel throughout north and central London for four days, stopping in prominent areas to reach thousands of people each day. The mobile billboards introduce Innokin’s message to people all over the city.