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May 31, 2023
3 min to read

More FDA Disposable Enforcement: Hyde and Puff Bar Sellers Targeted

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Jim McDonald

Today the FDA issued warning letters to multiple retailers and importers of Puff Bar and Hyde disposable vapes. Both brands were among those listed as favorites by middle and high school students in last year’s National Youth Tobacco Survey.

The FDA’s press release states it sent warning letters to 30 businesses today for selling unauthorized products. However, as of 1:45 p.m., just 14 letters dated May 31 were listed on the FDA warning letter site. The companies cited so far are:

  • Empire Imports, LLC (Vapor Empire, LLC) - Puff Plus
  • JTBC Holdings LLC (Disposable305) - Puff Plus
  • NAKV Enterprises, Inc. (Fat Puff Wholesale) - Puff Plus
  • MDM Group Inc. ( - Puff Plus
  • Sooner Distributor & Wholesalers International Inc - Puff XXL
  • The Drip Ship LTD (buycbdcigarettes) - Puff Bar
  • Vaperistas, LLC - Hyde Edge, Hyde Rebel
  • TheSY, LLC (Element Vape) - Hyde Rebel, Hyde Retro, and Hyde Edge
  • Huff and Puffers, LLC - Puff Xtra Limited
  • Mr. Smokey Tobacco Corp (Smoke Shop/The Boss Tobacco) - Puff Plus
  • Vape4Style, Inc - Puff Bar
  • Mr. Smokey Tobacco Corp. ( - Puff Plus
  • Superpuff Inc. (MyVapor) - Hyde Retro
  • E-Juice Vapor, Inc. - Puff Bar
  • The warnings are part of what appears to be a wave of enforcement actions against disposable vape products. Last week, the FDA ordered manufacturers of Breeze and Esco Bar disposables to end U.S. sales, and the week before the agency issued an import alert for Chinese and Korean shipments of Esco Bar and Elf Bar products, instructing FDA border inspectors to detain packages containing those products.

    — Gregory Conley (@GregTHR) May 31, 2023

    The FDA has been under pressure from members of Congress, tobacco control organizations, and cigarette giant R.J. Reynolds (which sells Vuse e-cigarettes) to crack down on flavored and disposable vape products. Disposables have grown rapidly in popularity since the FDA targeted flavored pod- and cartridge-based vapes for enforcement in 2020.

    The FDA has authorized just eight vaping devices (along with tobacco-flavored refills for all of them)—all of them made by manufacturers owned by major tobacco companies. One of the eight (the Vuse Ciro) has been discontinued because of poor sales, and none of the others are popular. The agency has not authorized a single product in a flavor other than tobacco, and has not authorized any bottled e-liquids.

    Dozens of vape manufacturers are challenging FDA's authorization process in federal court.

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    Jim McDonald

    Vaping since: 12 years

    Favorite products:

    Favorite flavors: RY4-style tobaccos, fruits

    Expertise in: Political and legal challenges, tobacco control haters, moral panics

    Jim McDonald

    Smokers created vaping without help from the tobacco industry or anti-smoking crusaders, and I believe vapers have the right to continue innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I’m a member of the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy

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