40 million smokers and vaping enthusiasts reached since 2015!
September 5, 2018

JUUL Will Sell Low-Nic Version in Israel After Court Loss

After sales of the standard five percent-nicotine JUUL were banned by the government of Israel, the popular American vape will be sold there in a reduced-nicotine version. The Israeli Health Ministry claims the high-nicotine JUUL is a threat to public health.

JUUL Labs is challenging the government’s decision in court. On Aug. 25, the Israeli Supreme Court rejected JUUL Labs’ request for a temporary injunction to prevent the ban from being implemented. While the lawsuit is being heard, the California-based company will continue sales in Israel using the lower-nicotine JUUL version sold in the U.K.

JUUL Labs’ challenge to the ban claims that the government action creates a double standard, because tobacco companies are allowed to sell their vapor products, while JUUL is prohibited.

“It is not possible to accept the conduct of a regulator working in the dark, with a hidden agenda and strengthening the status of the tobacco companies at the expense of an alternative designed to save millions of smokers the cancerous influence of consuming tobacco,” JUUL Labs stated, according to the Times of Israel.

Israel has no written regulations or laws on e-cigarettes.

The accusation of “strengthening the status of the tobacco companies” appears aimed at Deputy Health Minister Yaakov Litzman, who ordered the ban. Litzman has previously been accused of favoring the interests of the tobacco industry, including opposing warning labels on cigarettes.

Israel has no written regulations or laws on e-cigarettes. And although JUUL Labs insists that retailers not sell JUUL to minors, the country actually has no age restriction on sales either.

JUUL Labs has already replaced all JUUL devices and pods in Israeli stores with the same lower-nicotine version sold in the U.K., according to Israeli tech site CTech. The ban on the high-nic version went into effect Sept. 3.

The British JUUL is 1.7 percent nicotine by weight (20 mg/mL), because the U.K. operates under the rules of the European Union’s Tobacco Products Directive (TPD), which caps nicotine content at 20 mg/mL. JUUL Labs is also launching JUUL sales in Canada this month, with the original five percent (59 mg/mL) JUUL pods.

Smokers created vaping without any help from the tobacco industry or anti-smoking crusaders, and vapers have the right to keep innovating to help themselves. My goal is to provide clear, honest information about the challenges vaping faces from lawmakers, regulators, and brokers of disinformation. I recently joined the CASAA board, but my opinions aren’t necessarily CASAA’s, and vice versa. You can find me on Twitter @whycherrywhy

2
Discussions

avatar
1 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
Jim McDonaldDebbie Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Debbie
Guest
Debbie

As a tourist, can I bring 5% nicotine pods for my Juul to Israel

Best Beginner Vapes in 2019
LEARN MORE
Vaping360
FOLLOW US
© Vaping360, All Rights Reserved.