An agency in the Dutch health ministry is proposing to standardize vapes in both function and appearance, claiming that reducing the products’ attractiveness and ease of use will help eliminate youth use. The plan is laid out in a document published in April by the National Institute for Public Health and the Environment (RIVM).
Titled “Options to reduce e-cigarette appeal by regulating the appearance and functionality,” the document explains that the wide variety of available vape products “enables manufacturers to target various consumer groups, based on their needs, experience and personal preferences,” and allows manufacturers to “keep developing new designs to appeal to new generations of users.”
The features that “contribute to attractiveness,” according to RIVM, include “discreetness, aesthetics, technological features, convenience and ease of use, modifiability. and nicotine delivery.” Additionally, products “can be manipulated to be used for alternative use practices such as cloud chasing and dripping.” Both practices, RIVM says, “seem common among U.S. adolescents and young adults.”
RIVM thinks people won’t vape ugly e-cigarettes
All of these bothersome consumer choices that encourage helpless children to use nicotine could be eliminated, says RIVM, by mandating a standardized design.
“There are multiple approaches to standardize the design of e-cigarette devices,” the agency notes, “and more research is needed to determine which set of device characteristics maximally reduces e-cigarette appeal to youth.