Vape Juice Guide: Your Questions Answered

What is vape juice?

Vape juice is the liquid used in electronic cigarettes that gets turned into vapor. It’s also referred to as:

• E-liquid
• E-juice (or ejuice)
• Vaping liquid
• E-cig juice

All vaping, no matter the size or look of the vape device, requires the presence of e-liquid to make vapor. Vape juice comes in a plethora of flavors, different viscosities, and a wide array of nicotine strengths.

What’s in vape juice: ingredients

PG and VG

The base of vape juice contains propylene glycol and vegetable glycerin, otherwise known as PG and VG. Some juices come in 100% VG, but this is not very common—just as 100% PG is also uncommon. VG and PG also form the ratio you will usually find on an e-liquid bottle, like 70/30 or 50/50, with VG typically being first.

Flavorings

Flavor concentrates are water-soluble and are usually made by companies that manufacture food flavorings and/or fragrances. They range from tobaccos to fruits to chocolate glazed donuts—and everything in between. Many of the commercial e-juices will also contain sweeteners, with the most common of these being sucralose.

Nicotine

Nicotine is optional and always the choice of the user. It’s included in e-liquid in various concentrations, ranging from less than 1% up to 5%. If the user does not want to use nicotine, non-nicotine e-liquid is sold in many e-juice lines.

E-liquid comes in a variety of nicotine strengths. Here are the most common ones:

• 3 mg/mL or 0.3% = super low
• 6 mg/mL or 0.6% = low
• 12 mg/mL or 1.2% = low to medium
• 18-24 mg/mL or 1.8% – 2.4% = medium to high
• 36 mg/mL or 3.6% and above = super high

With so many nicotine levels available, it is very easy to find the e-liquid that will help you satisfy your cravings. You may also find that you want different strengths for different setups, or even for different times of the day. What works for someone else might not work for you, and vice versa. And that’s the beauty of it: you can make vaping a tailor-made experience!

How much are you consuming?

First let's find out how much e-liquid you are consuming per day. You can't do it with a puff counter, unfortunately. The easiest way to calculate ejuice consumption is by multiplying the number of tanks you go through in a day by the capacity of your tank. If you can't find your tank's capacity on the packaging, try searching for it online. Chances are you will find it listed on various websites.

The next information you will need in order to calculate your consumption, is the nicotine content of your e-liquid. This will be written on your e-liquid bottle, in most cases in mg/mL. Then just multiply this number with the milliliters you are consuming throughout the day.

Let’s say you are vaping 4 mL of a 6 mg/mL e-liquid per day:

4 mL x 6 mg/mL = 24 mg of nicotine per day.

And while this calculation might seem like an important one, the truth of it is that you don’t really need it. Your own body is the best judge for nicotine consumption as it will let you know when it has had enough of it.

Does vape juice go bad and expire?

Technically, yes, e-liquid can go bad. But it’s not the same as food going bad. Vape juice is very shelf-stable. It might even change color and turn brown with time, but this doesn't mean that it has expired. Generally speaking, e-liquid lasts as long as its first ingredient to “expire.” As a rule of thumb, that will be up to two years from its date of manufacture.

E-liquid does not like heat, sunlight, and oxygen—how long it lasts will depend on how successful you are in avoiding them. Don’t run to store all your bottles in the fridge though! Storing your e-liquid firmly closed in a dry and cool cupboard is the best way you can ensure that your favorite juice will last as long as possible.

Some e-liquid bottles will have an expiration date on them, some won’t. But based on the FDA’s rules on consumable products, only infant formula is required to have an expiration date. “Best by” and “expires on” dates are up to the discretion of the manufacturer.

Organic and natural vape juice

Yes, e-liquid can be organic. But while companies can claim that they are using organic materials, this does not make their e-liquids certified organic.

Products such as food, beverages, medications, and vitamins can only be deemed “certified organic” if they adhere to the following standards (source: USDA.gov)

• Produced without excluded methods (like genetic engineering, ionizing radiation, or sewage sludge).
• Produced using allowed substances (check out the USDA’s National List of Allowed and Prohibited Substances for more insight)
• Overseen by a USDA National Organic Program-authorized certifying agent, following all USDA organic regulations.

In e-liquid terms, this means that:

• Vegetable glycerin (VG) can be organic, as its name suggests, but only when it is 100% pure.
• Nicotine can also be organic, but the vast majority of it is extracted in laboratories using methods that render the final product non-organic.
• Propylene glycol (PG) as well as most flavorings, are synthetically generated substances and thus non-organic by definition. It gets a bit murky, though, when using the term "natural" since the term can refer to synthetic flavorings made in a lab (like seeing "natural flavors" in candy and other consumable products).

If you wish to have a 100% organic e-liquid, then you will have to settle for 100% VG juice and, in most cases, 0 mg/mL nicotine content.

So how can one be sure that what they vape on is certified organic?

First, check the label of your e-liquid for USDA certifications, as you would when shopping for food. Vape juice that complies with the USDA rules will carry the appropriate label. Always buy organic e-liquid from reputable vendors, and don’t be afraid to ask questions.

E-liquid pricing: what should it cost?

Vape juice pricing is all over the map. You might have to pay upwards of $20 for 30 mL of premium juice, but the same money may get you 120 mL of a non-premium e-liquid. While most of the times you do get what you pay for, this doesn’t mean that there aren’t some overpriced vape juices around, or that low priced juices can’t be of good quality.

E-liquid usually comes in four bottle sizes: 10 mL, 30 mL, 60 mL, and 120 mL. Other sizes exist but are not that common.

In general, a 10 mL bottle should cost between $5 and $10. Anything under that is considered low priced, and everything over it is relatively high priced. You can save some money if you go for larger quantities. A 30 mL bottle of vape juice will usually sell between $10 and $20, while a 60 mL bottle will set you back between $15 and $30.

Vape juice FAQ