JUUL: Lower Nicotine Strength Now Available

JUUL Labs has a new nicotine strength with less nicotine than their normal pods. The new products have 40% less nicotine than the current JUUL pods: 3% nicotine by weight vs 5% for the original pods. The original 5% pods are 59 mg/mL. The new 3% ones will be 35 mg/mL.

The pods will only be available in the Virginia Tobacco and Mint flavors — at least at first. That choice may be a concession to tobacco control critics that claim some of JUUL’s flavors are aimed at teenagers, and that their high nicotine content will “addict a new generation” — or to the FDA, which has begun investigating JUUL’s supposed “kid-appeal.”

The move was originally announced in a press release in July from the San Francisco company. The new pods are now available in limited quantity but will be widely available in October. JUUL Labs says the new product will “support the Company’s mission to provide existing adult smokers with a true alternative to cigarettes.”

“JUUL Labs wants to meet the needs and preferences of adult smokers who are on their journey to switching from cigarettes, and we hope the availability of different nicotine strengths will continue to allow adult smokers the ability to explore what is best for them,” said JUUL Labs CEO Kevin Burns.