Umbavape Tastemaker WTA E-Liquids Review

We review the Tastemaker WTA e-liquid line from Umbavape. These e-liquids are crafted using a unique extraction technique to give your juice an authentic feel and taste.


E-liquids with Whole Tobacco Alkaloid extraction

Umbavape are based in Lexington, Kentucky. They produce e-liquids with a difference – WTA nicotine. Whole Tobacco Alkaloid extraction is a process where not only nicotine is extracted from the tobacco plant, but also the constituent background alkaloids. The Tastemaster line of e-liquids contain nicotine, nornicotine anatabine and anabasine, plus flavorings. The idea behind this extraction technique is that, with the full range of tobacco alkaloids recreated in the same ratios in the juice, the e-liquids will provide an all-round more satisfying vape.

There are three e-liquids in the Tastemaker line. They come in a 70/30 VG/PG blend, and you can choose your nicotine level from 3 mg/mL up to 24 mg/mL. Umbavape has an extensive section on quality control on their website, and guarantees their e-liquids free from any di-ketones or other nasties.

WTA e-liquids are being marketed as a stepping stone from cigarettes, as they are said to better recreate the full experience of smoking. A more authentic experience comes with certain pitfalls, however. Umbavape themselves claim that their e-liquids are more habit-forming than juices with standard USP nicotine in them. Aside from the Tastemaker line, Umbavape also sells The Blends line, a selection of twelve flavored e-liquids (with your choice of either USP or WTA nicotine).

A 30 mL bottle from the Tastemaster line will set you back $15 from Umbavape’s website. Let’s vape on them, taste them, and try not to get hooked…

Disclaimer: We received the Tastemaker WTA e-liquid line from Umbavape for the purpose of this review. Your take on these e-liquids may differ. Opinion is subjective!

Let's get started

Set up

We received the three e-liquids from the Tastemaster line with a 9 mg/mL nic concentration. As such, I decided to try them out in a variety of MTL setups, despite the 70/30 VG ratio. I used the Nautilus tank, Nautilus Mini, Endura T18, and Endura T20 for this taste test. Highest wattage was around 15 W.

Tastemaker Chill


They say: A straightforward cool, fresh menthol WTA e-liquid with a hint of TasteMaker’s signature tobacco undertones, this is a staple menthol vape.

We say:
I tried Tastemaster Chill with the Nautilus Mini and an iStick Pico at around 13 watts. I’m not normally a big fan of menthol flavors, but this was above-par by my standards. The menthol hit is mild, not overpowering. I was expecting this e-liquid to be a cool vape, but the tobacco flavors mix with the menthol to create a sensation that is warm and lightly spiced. The menthol lingers on the throat. There is a throat hit here, but it’s not as noticeable as in the Tastemaster True. This wouldn’t be my go-to e-liquid from the range, but it is a mild aromatic menthol vape that will appeal to some.

Tastemaker Pure


They say: Pure, unflavored WTA e-liquid. Sophisticated and subtle on its own, with its inherent signature tobacco taste. Add a touch of other flavors to create a subtly flavored e-juice.

We say: I used the Innokin Endura T20 to try out Tastemaster Pure. As you’d expect from an unflavored e-liquid, there’s not much going on here in terms of bouquet or taste notes. The e-liquid has a strong throat hit, with the mildest of tobacco flavors present. The T20 had no problems with wicking. Pure would work great as a cleanser for tired, muted palettes. Alternatively, try mixing it with other e-liquids or your flavoring base for more variety.

Tastemaker True


They say: Umba keeps things uncomplicated with its sole tobacco flavor. True has been perfected without compromise, making all other tobacco flavors redundant. True rules them all.

We say:
I tried this in the Nautilus tank on top of a very old-school Silenus mod, at a whopping 15 watts. I was skeptical at first that the 70 VG blend would wick the BVC 1.8 ohm coil effectively. But the juice wicked straight off the bat.

True to its name, this e-liquid is a tobacco flavored blend. The taste is subtle yet rich. It’s not a dark roasted taste like some Turkish tobacco, but mild and aromatic. It’s slightly spicy with a very light sweet note at the end. I would compare it favorably with some of the Black Note tobacco flavors. Without a doubt though, the most remarkable feature of True is the absolutely epic throat hit. This flavor has a way of lingering on the tongue and throat for a while after it’s been vaped. I would pair it with a dram of Bushmills or something peaty.


The Tastemaster WTA line from Umbavape is an interesting offering. While I wouldn’t vape any of them continuously (still reeling from the nicotine flash here), I enjoyed trying them out in a variety of MTL setups. While the overall flavor experience shouldn’t be too different from e-liquids using USP nicotine, I enjoyed the rich taste of Tastemaster True. At 9 mg/mL, they do hit hard, even at low wattages – but WTA nicotine is reportedly stronger overall than USP types.

Bear in mind that these e-liquids can be mixed with flavorings and other juices to create interesting results. The Blends line from Umbavape is a nod in that direction too. I wouldn’t recommend these in a dripper, unless you have an extremely restricted chamber and narrow drip tip to go with it.

On the other hand, if vaping standard USP nicotine e-liquids hasn’t helped kick the craving, then I’d definitely recommend giving WTA e-liquids a try. If that’s the fix that keeps you off the durries/cancer sticks/stinkies, then more power to you.

What do you think of WTA nicotine in e-liquids? Does it beat USP nicotine hands-down? Let us know your thoughts in the comments.

Meyrick Payne
Meyrick is an in-house content creator and contributor for Vaping360. Originally hailing from Melbourne, Australia, his vaping journey has taken him from Germany to Northern Ireland and Australia and back again. He is convinced that vaping is not only a healthier alternative to smoking, but also a great experience in and of itself. A passionate writer and artist, when he’s not unboxing and reviewing the latest devices, he’s probably collecting vinyl or shooting pics with his Spotmatic F.

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