Al Fakher, founded in 1999 in the United Arab Emirates, is a leading manufacturer of shisha tobacco operating under Al Fakher Tobacco for Advanced Business Co. Ltd., a subsidiary of Al Eqbal Investments PLC in Jordan. With a workforce of 500–1,000 employees, the company has grown into one of the world’s most renowned shisha brands, distributing to over 100 countries from production hubs in Dubai, Ajman, Poland, and Egypt. It has built its corporate identity around high-quality flavored tobacco, strong regional logistics, and a commitment to craftsmanship and innovation.
In recent years, Al Fakher has diversified into the vape category, launching AIR Group’s “Crown Bar” line of disposables, e-liquids (freebase and nic salt), and nicotine pouches. These products leverage Al Fakher’s global distribution channels and established flavor expertise. The vape division appears managed through AIR (Advanced Inhalation Rituals), with corporate infrastructure supporting R&D, brand marketing, and international sales to extend Al Fakher’s portfolio into modern nicotine alternatives.
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