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LYFT

LYFT Latest Products

Explore an array of premium vaping products meticulously curated by LYFT, a renowned name in the industry. With a commitment to innovation and quality, LYFT offers a diverse range of devices and accessories tailored to elevate your vaping journey.

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lyft nicotine pouches in full view
LYFT Nicotine Pouches
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LYFT: A Leading Tobacco-Free Nicotine Pouch Brand by BAT’s Fiedler & Lundgren

LYFT is a globally recognized nicotine pouch brand developed and manufactured by Fiedler & Lundgren AB, a Swedish subsidiary of British American Tobacco (BAT). Originally introduced as a tobacco-free evolution of the traditional snus product EPOK, LYFT was launched in Sweden and quickly expanded across European markets. The brand operates under BAT’s Next Generation Products (NGP) division and is managed within BAT’s broader portfolio of modern oral nicotine alternatives, alongside Velo and Vuse. 

LYFT is produced in BAT’s Swedish facilities in Malmö, with all operations—R&D, manufacturing, and regulatory compliance—handled in line with EU tobacco and nicotine product directives. In recent years, BAT began consolidating its nicotine pouch brands under the VELO name in many markets, including the UK and parts of Europe, effectively phasing out LYFT in favor of a unified global brand identity. However, in select markets, LYFT remains active under its original label, representing BAT’s strategic localization approach.

  • Owned and produced by BAT via Fiedler & Lundgren AB in Sweden
  • Launched as a tobacco-free evolution of EPOK, with full EU regulatory compliance
  • Transitioned into VELO in most regions as part of BAT’s global brand strategy
  • Manufactured in Malmö with vertically integrated production and R&D

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