Mad Hatter Juice is a premium e-liquid manufacturer founded in Los Angeles around 2015, widely recognized for its gourmet dessert- and candy-inspired vape juices such as the popular “I Love Donuts” and “I Love Cookies” lines. Operating from an ISO-certified facility, they prioritize ingredient quality—using USP-grade components in high-VG formulations (typically 70/30 VG/PG)—to create bold, flavorful blends that appeal to flavor-focused adult vapers.
Mad Hatter supports a robust distribution model across retail and wholesale channels, with listings on major U.S. and U.K. vape shops like VaporDNA, Vape Society Supply, and Gourmet E-Liquid. Their flavor portfolio now spans freebase, nic-salt, and short-fill formats with over 20 unique profiles. Despite a 2018 FDA warning related to a mislabeled "Juice Box" product, the brand has sustained its reputation and grown its product lineup by adapting to regulatory standards while retaining its dessert-centric identity.
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