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Swave

Swave Latest Products

Explore an array of premium vaping products meticulously curated by Swave, a renowned name in the industry. With a commitment to innovation and quality, Swave offers a diverse range of devices and accessories tailored to elevate your vaping journey.

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Swave: A Swedish All-White Nicotine Pouch Brand by Gotlandssnus

Swave is a tobacco-free nicotine pouch line introduced in 2020 by Gotlandssnus, a family-owned Swedish snus manufacturer founded in 2002 in Roma, Gotland. Operating fully within Gotlandssnus’s corporate structure, Swave benefits from the company’s vertically integrated setup—handling in-house R&D, ISO-standard production, flavor innovation, regulatory compliance, and distribution from its Swedish facility . Following Gotlandssnus’s acquisition by Swedish Match in 2018 (for approximately 300 M SEK), Swave joined the company's existing product portfolio.

Swave products are distributed globally through Gotlandssnus’s export channels and reseller partnerships, appearing on European and international e-commerce platforms . Though Swave carries its own brand identity—highlighted by colorful packaging and unique flavor profiles—it employs no separate corporate entity; all business lines are managed under the Gotlandssnus/Swedish Match umbrella. Swave exemplifies a modern brand extension strategy: leveraging established manufacturing infrastructure and regulatory oversight to deliver innovative, export-ready nicotine pouches without requiring a standalone legal structure. 

  • Swedish-designed and produced under Gotlandssnus since 2020
  • Fully vertically integrated: R&D, production, compliance, and distribution managed in-house
  • International reach: Sold via Gotlandssnus/Swedish Match global export networks
  • Brand extension strategy: Unique identity within parent portfolio, without separate incorporation

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