THATTHAT is a privately marketed brand of disposable vapes and oral nicotine pouches, likely developed through OEM production in Shenzhen, China. The brand doesn't appear to have formal company registration or a dedicated corporate website, instead operating under a label applied by distributors or marketing teams—evident from its presence on various U.S. e-commerce platforms and social media channels such as Instagram and Facebook.
Rather than functioning as a traditional incorporated business, THATTHAT reflects a new wave of agile, media-savvy vape brands. Its growth is rooted in social media marketing, grassroots engagement, and collaborative branding with online retailers. The brand maintains a strong digital identity with colorful visuals and trend-driven content but does not disclose its corporate structure or leadership. Its U.S. market focus suggests a distribution partnership model where regional resellers apply the THATTHAT label to OEM-produced hardware and nicotine products.
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