XRANGE is a brand portfolio developed by Swedish Match AB, one of the largest and most established producers of smokeless tobacco and nicotine products in the world. Launched in 2015, XRANGE was created as a value-oriented line within Swedish Match’s broader portfolio, designed to offer users a high-quality experience at a more accessible price point. It includes both traditional tobacco snus and tobacco-free all-white nicotine pouch variants, depending on market and regulation.
Produced at Swedish Match’s ISO-certified facilities in Sweden, XRANGE benefits from the company’s vertically integrated structure—encompassing in-house R&D, manufacturing, quality control, and compliance with EU and local tobacco/nicotine product laws. The brand’s distribution is handled through Swedish Match’s extensive retail and wholesale networks across the Nordics and international markets. XRANGE operates as a branded line within Swedish Match and does not exist as a separate legal entity.
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