Zap! is a disposable vape brand crafted and marketed by Vapor International Group, based in Manchester, England. Incorporated as Zap! Juice and active since the early 2020s, Zap! has gained attention particularly in European markets for its "Instafill" line—a partially reusable device featuring a rechargeable battery and a replaceable 10 mL e-liquid bottle. The company operates professionally with in-house product design, flavor development, and marketing capabilities, backed by a dedicated team of flavorists working in a clean-room facility in the heart of Manchester. Zap! markets itself as an eco-friendly and user-centric disposable alternative.
The Instafill model cleverly navigates UK TPD regulations by combining a 10 mL liquid reservoir with a 2 mL pod chamber designed for easy refills and USB-C charging—offering up to 3,500 puffs per kit. Sold across UK retailers and select European vape shops, Zap! positions itself at the crossover between disposables and pod systems: delivering convenience, flavor variety, and a nod toward sustainability.
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