Interview: UWELL 10-Year Anniversary–Innovation, Milestones, and the Release of the CALIBURN G4 Classic

Reaching a 10-year anniversary in the vaping industry is no small feat. Over the past decade, the landscape has shifted constantly—from evolving regulations and rapid technological advancements to shifting consumer expectations. Through it all, UWELL has continued to carve out its place, adapting and innovating while staying true to its roots.

A significant part of that legacy stems from the original CALIBURN, which served as the prototype for a modern pod system and set a new standard for design and performance—one so influential that practically every brand sought to follow its lead. Now, as UWELL marks this milestone, the release of the CALIBURN G4 Classic serves as both a celebration of that history and a step toward the future. 

In this interview, the UWELL team reflects on their journey, discusses the successes they have achieved over the past decade, and highlights the standout features of the latest entry in the CALIBURN series.

Visit UWELL's 10-year anniversary website: https://www.myuwell.com/uwell-10-year-anniversary

What inspired the creation of UWELL? And how has the company evolved over the last ten years?

Starting UWELL was definitely a business decision driven by our faith in the product and the industry, but we also believed we could design products that offered a better experience for users. Over the past ten years, we've been fully engaged with every product we've developed and tested. We make sure to vape-test everything ourselves, collaborate with R&D, and provide feedback for optimization. To sum it up, taking every single product seriously and staying grounded, that's been UWELL's decade.

How does it feel to hit the 10-year milestone in such a fast-changing industry?

We've always stuck to staying grounded, and users vote with their feet, so making good products is what really matters. It's all about putting users first, because they're the real teachers. You can't trick them or skimp on quality, and that's our biggest takeaway.

Can you share some of the highlights and achievements we've seen over the past ten years?

What really impressed us was when we first launched the original CALIBURN back in 2018. That was also the first time we introduced PRO-FOCS flavor technology. We didn't really do any big marketing push at that time, but since the product's quality and flavor experience spoke for themselves, it got noticed pretty quickly. Users showed overwhelming support, and that’s what made UWELL's brand take off globally in no time. Since then, every CALIBURN series product has benefited from continual upgrades to the PRO-FOCS technology, allowing us to stand strong in an intensely competitive market based purely on product strength.

What special products will UWELL introduce to mark their 10-year anniversary?

The CALIBURN G4 Classic that we released this past August was specifically designed by our team to commemorate UWELL's 10th anniversary. Its sleek, premium, carefully crafted design, along with the distinctive flavor we’re recognized for, perfectly captures what UWELL has been all about these past 10 years.

What inspired you to create the CALIBURN G4 Classic?

This year marks UWELL's 10th anniversary, and we wanted to create a product with an overall design that reflects our dedication to craftsmanship, all while embracing a clean, tech-minimalist style. Functionality-wise, we wanted to get back to the vaping experience itself and focus on users' most fundamental needs.

As a milestone product for the 10th anniversary, what special significance does the CALIBURN G4 Classic have for UWELL?

From the initial concept to the final product, our team spent quite a lot of time perfecting this device. Just on the body details alone, we made dozens of adjustments. This kind of meticulous attitude toward our products is what UWELL has always stuck to. Plus, our products have always won people over with flavor, and the CALIBURN G4 Classic carries on the CALIBURN series' signature taste. And it doesn't do any flashy gimmicks, as it's just built around users' most practical needs, which has always been our approach. This product is a tribute to the past ten years and a promise that we'll continue creating products with our feet firmly planted on the ground in the future.

What are the CALIBURN G4 Classic's most distinctive features?

Its standout features are its minimalist, high-end design, comfortable hand feel, and outstanding flavor. The recessed stepless airflow control is designed to maintain a streamlined, integrated body, while the dynamic lighting effects add an element of liveliness without compromising the product's elegant, refined aesthetic. The design achieves the ultimate in simplicity and elegance, while nailing the fundamental experiences like smooth draws, authentic flavor, and leak-proof performance. That's exactly why it's called "Classic."

The CALIBURN G4 Classic's texture seems to be one of its standout features. How did the UWELL team achieve this behind the scenes?

We put a lot of thought into the materials and craftsmanship. Our team went with high-strength TX aluminum alloy, which is naturally corrosion-resistant and impact-resistant, so it doesn't break easily. Then we polished the surface over and over again until it felt incredibly smooth to the touch. Additionally, the body's curvature and the hand feel were designed according to the natural shape of the palm, making it extremely comfortable to hold. This way, it not only looks refined, but won't scratch or chip easily, even after long-term use. Whether you keep it in your pocket or hold it in your hand in the daily use, it stays comfortable and keeps looking great.

Why did you want to make the CALIBURN G4 Classic button-activated? What were some of the considerations behind that decision?

There are two main reasons. First, the button-start function helps extend the device's lifespan. In case the airflow-sensing feature ever fails, users can still rely on the button to activate the device. Of course, that's pretty unlikely since the Classic has the twin vaping sensors. Second, it fits users’ habits. Many users prefer the tactile feedback and control of a button start, and the Classic's button is designed to be lightweight, responsive, and comfortable to press.

When UWELL first started, how did the team define a "good product"? Has that definition evolved over the last decade?

The initial definition was simple: comfortable to use, reliable, and good in terms of flavor. While the core definition hasn't changed over the years, it's become more refined. Beyond the basic experience, we now add "understanding user needs" to the mix. For example, when longtime users gave us feedback that refilling was a hassle, we created tool-free refilling. At its core, it's still about making products that users can trust and enjoy without worries. That original goal has never changed.

With all the competition out there, how does UWELL keep its unique edge? What challenges are you most concerned about in the future?

Our differentiation comes from deep technical expertise and insight into user needs and satisfaction. Our team focuses heavily on perfecting core experiences like leak-proof design and flavor, spending time researching the real needs of users in different regions. Looking ahead, our biggest concern is losing sight of our core values, becoming too impatient, and neglecting the true needs of our users. This is why we stress the idea of "taking small steps quickly, with users as our teachers," always prioritizing user experience, maintaining our innovative edge, and consistently launching better products.

Looking ahead, what's next for UWELL in terms of technology innovation and product releases?

Since users in different regions have different preferences and habits, we want to focus on their specific needs and release products that are more tailored to them. In short, we'll continue to innovate based on user demand. We'll also keep our focus on technological innovation, things like further improving taste, battery life, and overall device performance.