On a mid-September evening in 2025, the vibrant heart of Paris witnessed an unforgettable milestone in the vaping industry. Geekvape, a trailblazing global leader in advanced vaping technology, marked its 10th anniversary with a grand celebration — GeekFest Paris. Hosted at the renowned Bridge Club, an iconic venue by the Seine River, the event drew over 300 enthusiastic attendees.
The atmosphere was charged with excitement, innovation, and celebration-a perfect reflection of Geekvape’s decade-long journey of passion and perseverance.
A landmark moment: the new Visual Identity (VI) unveiling
As the priority highlight of the evening, Geekvape officially unveiled its new Visual Identity (VI). This transformative project was led by Royalties, an independent Paris-based brand strategy and design agency known for its work with leading global brands. By bringing in Royalties, Geekvape underscored its commitment to elevating its image to a new level of global sophistication.
The new VI showcases a bold, modern, and sleek aesthetic that extends beyond logo and typography into a comprehensive system of visual storytelling — including a full suite of branded merchandise. The refined tone exudes confidence, innovation, and premium appeal, ensuring a consistent global identity while deepening the emotional connection with consumers and partners alike.
On stage, David Jobin, the lead creative representative from Royalties, shared his insights into the design process. He emphasized how the new identity captures Geekvape’s adventurous spirit and premium positioning, while building a visual foundation that can grow with the brand in the years ahead. His words resonated strongly with the audience, highlighting the strategic importance of design as a driver of global influence.
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