What is e-liquid (vape juice)?

What are the best vape juices and e-liquids on the market?

We have summarized some of the best e-juices on the vaping market across several categories. If you are a beginner or even experienced vaper, then check out some of the tasty e-juice brands and vendors below. Our selected e-juice vendors should meet everyone’s budget and needs when it comes to the perfect vape. You will find yourself some fantastic all-day-vape (ADV) flavors below. Please note this is completely based on our personal opinion from the e-juices we have tried personally. I am sure plenty will disagree, but this is just our personal list and aimed more towards beginners!

We also have some great custom e-juice coupons on the e-liquids below, so be sure to use those to save yourself some money on your vape juice purchases.

We never recommend any e-juice we haven't personally vaped!

If you are new to vaping and are unsure what e-juice to try and what a PG/VG ratios you should use, then check out our great beginners articles and guides. You can’t go wrong with the e-liquids below, if you are unsure. If you have any other questions about the vape juices listed below or anything to do with e-liquid, don’t hesitate to drop us a message.

The e-juice brands and vendors below are all ones that we have personally reviewed and tested. We do not recommend any e-juices that we haven’t personally tried. They are all very high quality e-liquids made in clean room facilities. We think it is crucial when vaping that you find high quality e-juices that can be trusted.

Best e-liquids and vape juice

  • Complete replication of their previous PG flavors
  • Delicious new dessert flavors
  • Cool new logos
  • The option to buy a 1.5 mg/mL nic strength as well as many others
  • Test results provided
  • Great reward system that helps you save money
  • Cons
  • Price
  • Not all the PG flavors are in the VG line
  • There really hasn’t been much time in the history of vaping when Halo was not considered a huge brand. Though they have updated their look, and added new flavors (and even retired some), Halo is still here. They remain as a top notch, professional e-juice company with great customer service and a host of quality e-juice flavors.The Halo V-Type flavors carry on in the same tradition as the Halo PG flavors, but the V Type flavors have much more practical applications in 2016. And, by adding this amazing line of high VG ejuice to their menu, all those people that like to avoid a lot of PG can try Halo . . . or even go back and try them again.There are currently 14 flavors in the V Type line and they come in 30 mL and 10 mL bottles. The nicotine percentages are 0, 1.5, 3, 6, and 12 mg/mL.

  • No diacetyl, acetyl propionyl, ethylene glycol, diethylene glycol, acrolein or acetoin
  • No artificial flavors, sweeteners, colors, dyes or chemical additives
  • Naturally extracted from real tobacco leaves
  • First lab certified N.E.T vapor liquid and USP grade kosher ingredients
  • No “gunk factor” meaning e-liquids are coil friendly
  • Great tasting tobacco e-liquids (even for those who don’t enjoy tobacco flavors!)
  • Free shipping (1-3 day delivery)
  • 90-day money back guarantee
  • Cons
  • Pricey
  • The Black Note line of N.E.T e-liquids is one of the best-tasting tobacco e-liquid lines on the market. Black Note naturally extracts their tobacco flavor from real tobacco leaves. This extensive extraction process ensures you get the best tasting and cleanest tobacco e-juice around. Black Note e-liquids do not add any synthetic flavors, colors, dyes or chemical additives making it one of the most natural e-liquids on the market.

    Given the lack of additives in Black Note vape juices there is no “gunk factor” making it far more coil friendly compared to other e-liquids. Black Note is so confident in their e-liquids that they are the only brand to offer a 90 day money back guarantee on all orders. They also offer free 1-3 day delivery within the United States. Even if you aren’t a tobacco fan, you will still enjoy these world class natural e-liquids. This line is for the connoisseurs looking for a clean and natural vape coupled with outstanding flavor. These liquids are also the perfect choice for smokers looking to switch to vaping.

  • Tasty new flavors
  • High quality manufacturing standards
  • Great cloud production
  • 1.5mg Nicotine option available
  • Collaborations with Cosmic Fog
  • Custom flavor blending for high VG
  • Cons
  • Not cheap
  • The new Vaporfi high VG e-juice lines are well worth trying. Vaporfi has also introduced a 1.5 mg nicotine level, which is ideal for subohm or RDA vaping. Vaporfi has also teamed with Cosmic Fog to create some interesting new ejuice flavors. Caramel Swirl, Dutch Apple Pie, Slushie and Catch Ya Latte are all outstanding new high VG flavors. If you want to create your own mix of flavors with high VG base, you can also do so and mix up to 3 different flavors. If you are looking for some new high VG e-liquid check out the Vaporfi site now.

  • Variety of flavors
  • Kind to your coils/wicks
  • Well crafted juice
  • Attractive branding
  • Pleasant aroma
  • Not overly sweet
  • Cons
  • Only available in 70% VG
  • Every now and then we come across find an e-liquid company that keeps it 100. Naked, despite their silly name, falls into this category. Their branding is subtle and clean, which represents what the juice is all about. Simple, desirable flavors that won’t turn your coils into a gunky mess.

    All of Naked 100’s e-liquid is either clear or very light in color. They aren’t loaded with artificial sweeteners like many others. Naked 100 offers some great natural-tasting exotic fruit flavors, to candy, tobacco and menthol. Once you try ’em, you’ll understand why Naked 100 is on this list.

  • Well-balanced and crafted
  • Not too sweet
  • Good variety ( tropical / dessert / tobacco / menthol )
  • Appealing packaging
  • Original flavors
  • Cons
  • Only available in 70% VG
  • Dinner Lady has made a name for themselves quickly in the last year. They made a big splash with their initial lineup. All of their flavors paid homage to popular English desserts, such as rice pudding with jam and cornflake tart. Expertly crafted to perfection by the Dinner Lady herself.

    Their flavors are well-balanced and decadent, but without being too sweet. Other flavors include lemon tart and strawberry custard. If you are into dessert flavors, but tired of everything that’s out there, give this stuff a try. Dinner Lady now has a line of tobacco and tropical flavors too!

    Each flavor comes in a 70/30 VG/PG Ratio

  • Handmade in small batches
  • Expertly crafted
  • Gourmet status
  • Variety of original flavors
  • Available in Cync pods
  • Cons
  • Not cheap
  • Five Pawns is another well-established brand within the vaping industry. Their juices are sophisticated for the vaper with a refined palate. Each liquid is handmade in small batches. Their goal is to provide a different flavor to satisfy all five types of tastes, hence the name.

    Flavors such as Castle Long incorporates notes of Kentucky bourbon while Bowden’s Mate takes peppermint, chocolate and vanilla to provide a refreshing dinner mint experience. These are the type of mature flavors that you can come to expect from a company like Five Pawns.

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  • Classic milky taste
  • Wide flavor selection
  • Great for sub ohming
  • Cool packaging
  • Available in high nicotine
  • Cons
  • Only in max VG
  • It all started with just one flavor and a dream. The Milkman’s tiny cartons can now be seen on the shelves of almost every vape shop. What began as a simple line devoted to creamy milk flavors, has evolved into a well rounded line with a variety of desserts, tobacco and candy e-liquids too.

    Flavors like Milky O’s and Lil’ Dipper capture the perfect balance between cookies and milk. Classics like Churrios taste like a churro-inspired cereal treat balanced by their signature milky taste. They also have an entire heritage line consisting of various sweet and creamy tobaccos.

    Available in 60 mL plastic dropper bottles in 0, 3 and 6 mg, and are max VG. They also have an entire fruit line that comes in 100 mL bottles called Fruit POP! and a collection of nic salts.

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  • Available in 100 mL bottles
  • Affordably priced
  • Ideal for sub ohming
  • Well-rounded selection
  • Cons
  • Currently no menthol flavors
  • Vapetasia has a strong following, especially among custard lovers. Killer Kustard has become a first choice for that rich and creamy vanilla taste. Other favorites include Milk of the Poppy a delicious dragonfruit cream, a nice change of pace from your average strawberry and cream.

    They also have an entire line of lemonade flavors called Lemonade Stand that isn’t too sweet or citrusy. Pink Lemonade tastes like PEZ candy mixed with fresh lemonade. Vapetasia also has a tobacco flavor called Royalty II and their classic Pineapple Express in addition to many others.

    Available in 0, 3 or 6 mg in 100 mL plastic squeeze bottles, 70/30 VG/PG blend

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  • Authentic fried taste
  • No bad aftertaste
  • Unique flavors
  • Nice branding
  • Cons
  • Only dessert flavors
  • This juice caters to a very specific crowd. If you like your e-liquid fried like your desserts, this could become your next all day vape. FRYD takes inspiration for their line from deep-fried treats like fried oreos and fried bananas.

    FRYD’s juice doesn’t have that weird “dirty grease” taste that you experience with certain fried e-liquids. It tastes authentic without a dirty aftertaste. Flavors include Watermelon, Ice cream, Cream cake, Cookies and Cream and Banana, fried to perfection.

    Available in 0, 3 and 6 mg in 60 mL glass bottles

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  • Fun and attractive packaging
  • Tons of tropical and fruity flavors
  • Has three tobacco flavors
  • Great for sub ohm vaping
  • Cons
  • Most flavors contain some menthol
  • Nasty Juice takes pride in being loud and daring. Based in Malaysia, they have grown to be one of the more popular brands for e-juice in just the last three years. Their juice is a change of pace from your average American e-juice. They excel in exotic fruit flavors, especially mango.

    One of their most popular lines is called Cush Man. It comes in three formulations, combining a strong ripe mango flavor with various fruits such as strawberry, grape and banana. They also have a Nasty Ballin’ line, two collaborations with Kilo and three traditional tobacco flavors.

    Available in various bottle sizes and types inside a metal tin with colorful artistic designs. Just a heads up, most flavors contain a slight cooling agent they call “low mint”. It’s similar to the Dinner Lady Summer Holiday line. Some of them come without menthol but are rare to find.

  • Well-established company
  • Diverse flavor profiles
  • Slick branding and logo
  • Available in high nicotine
  • Cons
  • Only in 70% VG
  • Currently no menthol available
  • We’ve all seen that beard everywhere. It’s become an iconic symbol of their legacy. The brand dates back to their first line, curated from over a hundred best-selling house juice flavors. Beard has since evolved into an eclectic e-juice brand that appeals to a diverse range of vapers.

    Their classic line includes No. 5, a NY-style strawberry cheesecake, No. 64 an oddly satisfying hibiscus cotton candy and No. 32, a cinnamon funnel cake. They’ve added a few more to their collection to satisfy a wider audience. For example, No. 71 recreates the taste of a fresh peach fruit cup, No. 00 is a coffee tobacco and No. 42 is a delightful caramel vanilla milkshake.

    Available in glass 60 mL dropper bottles in 70% VG. They also have an entire line of nic salts, a fruit-inspired Colors line and The One, an all day vape for donut and cereal lovers.

    Best cheap e-liquids

  • Nice variety of flavors
  • Frequent special deals
  • Fairly priced
  • Laboratory made
  • Attractive branding
  • Cons
  • Only available in 80/20 VG/PG
  • The Sauce LA, much like Humble Vape Co. lands somewhere between premium and budget juice. The packaging is clean and attractive, despite that it comes in plastic bottles. The e-liquid is made in a sterile and safe environment, so you get quality juice at a much lower price.

    Their pricing is extremely reasonable, especially if you take advantage of their frequent BOGO deals. The Sauce LA covers every corner of the spectrum, from bubblegum to cappuccino. Open Road is a gooey caramel-covered rice krispie treat that will have you lost in the sauce.

  • Incredibly affordable e-liquids
  • Huge variety of flavors
  • Big bottles available
  • Differing ratios and nicotine strengths
  • Strong customer service and loyal fan base
  • Bonus e-juice on orders over $15
  • Free shipping over $30
  • Cons
  • E-liquids require steeping time
  • Vape Wild are probably one of the biggest affordable online e-liquid shops around. They have a massive social following and loyal fan base of customers coming back time and time again. Vape Wild have a huge selection of flavors, PG/VG ratios and nicotine levels. 480 mL of their standard e-liquid line costs a very reasonable $59.99 (that’s pretty darn cheap!). Vape Wild also include a bonus e-juice on orders over $15 and if that wasn’t enough you also get free shipping on orders over $30!

    Best e-liquid subscription boxes

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  • Features top name e-liquid brands
  • Enthusiast box also contains vaping hardware
  • Two e-juice boxes to choose from
  • Pretty accurate flavor profile
  • Choice of 4 different PG/VG ratios
  • Easy to sign up and select your flavor palate and box
  • Easy to cancel subscription
  • Deliver internationally
  • Cons
  • Slightly pricier than some other e-juice subscriptions
  • Vapebox is a US based e-liquid and hardware subscription service. You can choose between either e-liquid only subscription boxes or the popular enthusiast box which contains a mix of both hardware and e-liquid. 80% of Vapebox customers are subscribed to the enthusiast box. We have been receiving the enthusiast box and have been very impressed by the e-liquid brands and hardware we have received. Shipping costs $4 for the sampler pack, $5 for the juice lovers and $6 for the enthusiast box. Shipping outside of the U.S. is more expensive. Vapebox makes discovering new e-liquids and hardware an easy and enjoyable process.

    Vapebox Subscriptions:

    • Sampler: 2-3 bottles $20/mo (45 mL of e-liquid)
    • Juice Lovers: 4-5 bottles $32/mo (75 mL of e-liquid)
    • Enthusiast: 4-5 bottles and 1-2 pieces of hardware and/or accessories $60/mo (75 mL of e-liquid + hardware)
  • Best price per milliliter for e-liquids
  • Choice of 3 different vape juice boxes
  • Choice of 5 different flavor profiles
  • Improved flavor palate system
  • Great community for trading e-liquids you don’t like
  • Great customer service
  • Over 2000 e-juice flavors
  • Deliver internationally
  • Cons
  • Brands sometimes relatively unknown
  • Zamplebox is probably the most well-known and popular e-juice subscription service in the United States. You can choose between Fruit, Dessert, Menthol and Tobacco flavors. Zamplebox also allows you to specifically avoid certain flavors or add particular flavors you really enjoy. You can then choose between 0, 3, 6, 12, and 18 mg nicotine options. Postage costs $3.99 for the silver box, $4.99 for the gold box and $8.99 for the platinum box. Zamplebox also has a large very active community where you can trade e-liquids you do not like. Per milliliter, Zamplebox is the most affordable e-liquid subscription service available on the market. If you are looking to discover new e-liquid flavors and brands at a big discount to market prices then Zamplebox is worth a try.

    Zamplebox Subscription Boxes:

    • Silver: 3 bottles $19.99 (30-50 mL)
    • Gold: 6 bottles $24.99 (60-100 mL)
    • Platinum: 11 bottles $44.99 (120-180 mL)

    E-Liquids and e-juices explained

    What is e-liquid?

    Eliquid — or e-liquid (and, in common slang parlance within the vaping community: juice or e-juice) — is a viscous liquid, somewhat thicker than water, either with or without flavorings and/or liquid nicotine. Eliquid makes the vapor that is inhaled and exhaled.

    E-liquid wets the metal coils in the atomizer, usually by a wicking process. When the coil is heated with an electrical current, the eliquid is flash vaporized, producing vapor. This vapor isn’t precisely the same as the steam produced by heating pure water, in that it doesn’t evaporate/dissipate as quickly. It’s similar to steam, however.

    E-liquid ingredients


    E-liquid is typically composed primarily of either or both of two thicker-than-water liquids: vegetable glycerin (VG) and/or propylene glycol (PG). These two liquids, either alone or mixed together in some ratio, form the base carrier of eliquid, usually comprising at least 80% of the total weight and volume.

    In addition, most e-liquid also contains small amounts of concentrated flavorings similar to the kinds of flavorings used in cooking. E-liquid flavorings can be either natural extracts or artificial, lab-based chemical formulations, and they are typically sold diluted in PG or much less frequently in VG.

    In rare cases, very small amounts of distilled water (for thinning) or alcohol (such as vodka or other spirits for flavoring) are added to an eliquid mix. This is exceedingly rare, however. Most e-liquids contain only VG, PG, and, optionally, flavorings or liquid nicotine.
    All these components can be mixed in any proportion desired.

    PG vs. VG

    pg vs vg vaping

    PG is thinner in viscosity and more neutral in flavor than VG, which is thicker and slightly sweet.

    In the early years of vaping, a common belief within the e-cig community was that PG was better for flavor delivery, while VG was superior for vapor production. The latter assumption is definitely true, but the former is questionable. VG is probably as good an e-juice flavor carrier as PG; it just takes flavors longer to meld and mature in the thicker viscosity of VG.

    With the development of higher-power, sub-ohm vaping, VG has become the base liquid of choice, since it produces thicker clouds of vapor.

    For more information on PG and VG head over to our PG/VG article.

    E-liquid flavorings

    Literally thousands of e-liquid flavors are available. The most popular vaping flavors are fruits and desserts. More exotic blends of every kind are available, however.

    Certain chemicals in some flavorings have been targeted as potentially harmful to inhale, and many flavoring companies are reformulating their flavorings to remove those chemicals. This is still controversial, however, since vaping is too young to have any long-term studies of respiratory health effects. If you want to minimize the risk, vape unflavored e-liquid. The only way to eliminate the risks with complete certainty is to not vape at all.

    For more information of e-juice flavorings head over to our e-liquid flavorings article.

    Liquid nicotine

    Liquid Nicotine, usually lab synthesized, can be added to e-liquids in very small amounts to “brighten” or “sharpen” the taste experience and give what is called “throat hit,” which is a kind of impact on the back of the throat.

    The amount of liquid nicotine used in any e-liquid is chosen by the vaper.

    Over time, vapers tend to reduce the amount of nicotine in their e-liquids. That process can be intentional or natural.

    For more information on vaping nicotine head over to our nicotine article.

    Steeping vape juice

    Freshly mixed eliquid usually tastes different than e-liquid that has had time to mature. In general terms, vapers tend to prefer mature e-liquid to fresh.

    While flavorings may dissolve into solution relatively quickly, just by shaking the bottle for a couple moments, they take time to meld and develop their full flavor. The process is similar to curing, as with wine or spirits stored in casks before bottling. In vaping, this process is called “steeping.”

    Oxygen is reputed to aid the steeping process, so some vapers remove the caps to new bottles of e-liquid, then place them in a darkened cabinet for at least a week, sometimes more. The case can be made, however, the small air space at the top of the bottle is sufficient to promote adequate steeping, without removal of the caps.

    Either way, time is the key. E-liquid has a long shelf life — measured in years, sometimes as much as five or more — and, especially over the first year, older tends to be better. That said, no hard-and-fast rules exist, with the possible exception of this: If a particular e-liquid tastes good fresh, then go ahead and vape it. If it doesn’t taste right, then put it away and try it again after a week or two. If it still doesn’t taste good after a couple of months, pour it onto your compost pile.

    For more information on steeping head over to our steeping e-liquid article.

    Inhaling techniques

    mtl vs dl inhaling graphic

    Two approaches to inhalation predominate in vaping.

    The older approach is called “Mouth-to-Lung” or MTL inhaling. In this method, the vaper presses the mod’s fire button and draws vapor into the mouth first, allowing it to remain there for a second or two while savoring the “mouthfeel” and flavor, then inhaling a second time and taking that vapor mixed with air into the lungs. In MTL vaping, three stages of flavor are experienced: first in the mouth, then in the lungs, then last on the exhale.

    A newer method that has gained widespread popularity is called “Direct Lung” or DL inhaling. When the fire button is pressed to activate vapor production, the vaper inhales directly into the lungs, with no outside air mixed in. This is a much more intense experience that requires very low levels of liquid nicotine.

    Some vapers take a “primer puff” before inhaling. They press the fire button, inhale briefly into the mouth, but expel that vapor. Then, keeping the fire button depressed, they inhale more fully into the lungs. This allows the coil to heat to its maximum temperature, increasing the intensity of the vapor. Other vapers do a “reverse primer puff,” blowing into the atomizer before inhaling. Same reasoning, same result, opposite technique.
    For more information on inhaling techniques head over to our inhaling article.

    What makes a quality e-liquid?

    Put simply, a quality e-liquid is one you like. All other considerations — price, ingredients, reputation, etc. — are secondary in judgement.

    In more general terms, a quality e-liquid will be well-blended, taste good, and produce ample vapor. Light-colored or clear eliquids are held in higher esteem than darker-colored e-liquids, since those tend to gunk up coils quickly.

    Health and safety

    E-liquids are the main source of concern about the health safety or danger of vaping. Human beings are biologically designed to inhale only clean, moderately humid air, so anything else we inhale — from overly dry air through smoke and particulates (such as asbestos fibers) to vapor — raises legitimate concerns about long-term respiratory repercussions.

    The Vaping360 team is a diverse group of experienced vaping contributors. We strive to bring you the finest content on all things vaping. Don’t forget to sign up to our newsletter and make sure to follow us on Facebook and Instagram for more!