Update
Dr. Gottlieb's nomination has advanced from the Helath Committee, and now will go to the full Senate for approval.
Many vapers are eager to have Gottlieb in office, and hope that he will intervene to prevent the FDA Center for Tobacco Products (CTP) from pursuing the deadlines in the agency’s 2016 deeming regulations, which will lead to the destruction of the independent vapor industry.
Although he was careful wording answers to the senators in his confirmation hearing, there are some indications that Gottlieb may be sympathetic to the vapor industry.
The Kure connection bothers anti-nicotine activists, of course, and Gottlieb promised to recuse himself from e-cigarette decisions until a year had passed since his board tenure. That would be just a month from now. But vaping opponents want him to separate himself from decisions on vape-related matters until a year after he sells his investments in the company.
“Kure markets e-cigarettes in flavors that could appeal to kids like cotton candy and sugar cookie, and they also present e-cigarettes as a fun recreational activity,’’ Vince Willmore, vice president at the Campaign for Tobacco-Free Kids, told Bloomberg. “Those are the kinds of practices that have made e-cigarettes popular among young people, and so the practices of this company are cause for concern.’’
"Vapers want to know, where will he draw that line?"
At his confirmation hearing, Washington Senator Patty Murray asked Gottlieb if he was committed to addressing the “public health risk” of kids using flavored “tobacco products.”
“I’m going to make sure that we appropriately implement the law,’’ Gottlieb answered. He said that while vaping may be less harmful than smoking, and that Congress intended for vaping products to be available, he will not “countenance a rise in adolescent smoking rates.’’
Referring to flavored products (which include small cigars as well as e-liquid), Gottlieb testified said he knew there “is a line here somewhere. And I don’t know where that line gets drawn. I think that that line needs to get drawn by people who are expert in evaluating that science and I want to support them.’’
He could leave the policy as is, allowing the FDA to continue its slow-motion demolition of every small independent vape company. Or he could shift course, and encourage low-risk products that can help smokers. Vapers want to know, where will he draw that line?
Jim McDonald
Vaping for: 13 years
Favorite products:
Favorite flavors: RY4-style tobaccos, fruits
Expertise in: Political and legal challenges, tobacco control haters, moral panics
Jim McDonald
Smokers created vaping for themselves without help from the tobacco industry or anti-tobacco crusaders, and I believe vapers and the vaping industry have the right to continue innovating to give everyone who wants to use nicotine access to safe and attractive non-combustible options. My goal is to provide clear, honest information about vaping and the challenges nicotine consumers face from lawmakers, regulators, and brokers of disinformation. You can find me on Twitter @whycherrywhy
