Press Release: Vaping Reimagined - SKE Unveils 8 New Products as the UK Prepares for Disposable Ban

• In response to the UK’s ban on disposable vapes, SKE has unveiled a new portfolio of eight devices spanning pod systems, refillables and advanced reusables.
• SKE BAR – a new pre-filled pod system with same signature flavour profile as the SKE Crystal Bar – and SKE 600 Pro – are out now and others will follow
• The launch positions SKE at the forefront of the UK’s post-disposable vape market and will see new refillable pod vapes, open systems and other smoke-free devices
• Refreshed logo design, visual elements and packaging will update visual identity to mark a new brand look in the post-disposables era

Global vape brand SKE, currently the leading seller of single use products in the UK, has unveiled its new product line-up to dominate the market once the disposables ban comes into force.

In the first major product launch event to mark the new era of vaping in the UK, SKE unveiled its new fully rechargeable SKE BAR to retailers, distributors, buyers and the media during the Vaper Expo in May.

The SKE BAR is a pre-filled pod system which retains the same design and flavour-profile of the company’s popular disposables products, the SKE Crystal Bar, and is one of eight new products launched at Birmingham’s Park Regis hotel as the brand seeks to maintain its position as the UK market leader amongst distributors, retailers and consumers.

The SKE 600 PRO contain magnetically-secured pods, a one-piece PCTG body, anti-leak technology, 400mAh hour battery and fast-charging USB-C port.

SKE’s UK Regional Director Chris Dong said: “Over the past three years, we have focused on doing business honestly and responsibly, gained strong support from customers across the UK and listed our products in big key accounts including Tesco, Sainsbury’s, ASDA, Morrisons, One Stop and many more.

“SKE is now in over 30K stores across the UK but we are proud of more than just numbers and have made sustainability and social responsibility a big part of what we do. We have cut down on disposable plastic in our packaging by over 50%.”

“We firmly believe that the regulatory changes within the UK represent an opportunity for innovation and change. As we launch our new brand look, SKE will keep leading the way  — focusing on quality, ethics and providing the products our customers really need.”

“This is a defining and significant moment for SKE as we introduce a more diverse product lineup which includes refillable pod systems, open systems with replacable tanks and vapour-free products, catering for all retail formats and to a wide range of consumers, from entry-level to premium product lines.” 

To complement this strategic innovation, SKE has updated its brand identity, including a refreshed logo design, visual elements and packaging to mark the brandowner’s product range for the new post-disposables era. 

Speaking at the launch, UKVIA Director General John Dunne described the vape industry as ‘agile, innovative and receptive to change’ and praised SKE for producing products to help adult smokers quit while fully complying with changing regulatory demands.

Dunne added: “As an industry we do not believe bans are the answer to tackling youth vaping and environmental compliance but greater enforcement of the current regulations that are in place. However, the banning of disposables, which have played such a pivotal role in declining smoking rates, will provide a new opportunity for the industry’s players, such as SKE, to develop products that continue to be the most popular choice for adult smokers looking to quit their habits.   

“As we approach this regulatory milestone, I urge everyone - whether you’re a retailer, a distributor, a manufacturer or an importer – to ensure that you are ready for the single use vapes ban.

“Let’s work to build a stronger, more unified and more respected vape industry that continues to support adult smokers, plays its part in delivering a smokefree future and one that proves - beyond doubt - that it is willing to evolve for the greater good.”

Upcoming devices in the new line up will include a two-pod SKE CL2000 with transparent casing; the compact 8,000-puff SKE Airy 8000; the SKE PULX Air – an entry level open system; the SKE PULX open system which features a 2.21 inch touchscreen display, smartphone Bluetooth pairing and puff tracker; the SKE Edge X with triple-layer leak-proof technology and the SKE Airknows which features ceramic air heating without vapour production.

SKE is committed to challenging industry norms by setting new standards in design and performance, launching cutting-edge solutions that cater to market trends and consumer preferences.