Canadian anti-vaping activists really want an epidemic of their own, but Health Canada doesn’t yet seem interested in following FDA Commissioner Scott Gottlieb’s lead and declaring teen vaping to be a crisis.
The chill regulators are being pressured by the Canadian Paediatric Society to ban flavors, based on...well, nothing really. Survey numbers don't show any increase in youth vaping, but since their U.S. counterparts from the American Academy of Pediatrics want a complete flavored vape ban here in the States, the Canadian doctors want a ban too.
The docs are especially concerned because Canada is the only country aside from the U.S. to allow sales of the full-strength (59 mg/mL) JUUL, which is the primary target of anti-vaping activists in America. The San Francisco-based vape company has been accused of addicting a generation to nicotine, and is the reason the FDA announced a partial ban on flavored vaping products.
"The Canadian rules include restrictions on “promoting” candy and dessert flavors."
But Health Canada isn’t falling over to please the crusading pediatricians, and isn’t singling out JUUL for special attention either. In fact, the agency is pushing back pretty hard on the flavor ban idea.
"Flavours help make vaping liquids palatable to adult smokers seeking a less harmful alternative to tobacco," a Health Canada spokesperson told the CBC. "Therefore, the use of flavours in vaping liquids is not prohibited under the [Tobacco and Vaping Products Act].”
Health Canada is the Canadian equivalent of the FDA, and is responsible for regulating vaping products, along with tobacco and drugs. After Parliament passed the Tobacco and Vaping Products Act (TVPA) earlier this year, Health Canada was given the task of implementing a regulatory scheme for the vaping industry. They’re still rolling it out.
The Canadian rules include restrictions on “promoting” candy and dessert flavors. Manufacturers can still make them, and retailers can still sell them, but they can’t give them names that accurately describe the flavors. So, an e-liquid maker can mix, say, a lemon pound cake flavor, but they have to call it something else, like Lemon #5 or Lemonkenny.
"The pediatricians don’t like it. They want to have an epidemic."
That might sound ridiculous, but what it doesn’t sound like is prohibition. There’s no suggestion from Health Canada that it might ban flavors altogether, like the FDA has already tried to do once and might just be ready to do once and for all when it releases the flavor rules it’s currently working on. Health Canada is doing some other good stuff too.
We reported in September that Canadian regulators are working on statements vaping manufacturers can use to promote their products. And they’re mostly surprisingly honest and sensible statements about the risks of vaping. “Switching completely from smoking to e-cigarettes will reduce harms to your health,” reads one potential choice. “If you are a smoker, switching completely to vaping is a much less harmful option,” says another.
The pediatricians don’t like it. They want to have an epidemic. And they really don’t like JUUL.
JUUL Labs launched the iconic vape in Canada in September. Other countries where JUUL is sold — the U.K. and Israel, so far — restrict the nicotine content of vaping products to 20 mg/mL, so the JUUL is sold with compliant (and weak) e-liquid. But Canada has the standard 59 mg/mL (5% by weight) nicotine pods like the U.S.
In the U.S., JUUL also sells 3% versions of its Virginia Tobacco and Mint pods. Those are now also available in Canada, and in fact JUUL has gone a step further there, offering its Mango, Vanilla, and Fruit pods in the 3% strength too.
Jim McDonald
Vaping for: 13 years
Favorite products:
Favorite flavors: RY4-style tobaccos, fruits
Expertise in: Political and legal challenges, tobacco control haters, moral panics
Jim McDonald
Smokers created vaping for themselves without help from the tobacco industry or anti-tobacco crusaders, and I believe vapers and the vaping industry have the right to continue innovating to give everyone who wants to use nicotine access to safe and attractive non-combustible options. My goal is to provide clear, honest information about vaping and the challenges nicotine consumers face from lawmakers, regulators, and brokers of disinformation. You can find me on Twitter @whycherrywhy
