

myblu is a vaping product line under the blu brand, which is operated by Fontem Ventures, a subsidiary of Imperial Brands. Launched in 2018, it represents the company’s push into closed pod systems—prefilled pods paired with compact, easy-to-use starter kits.
With myblu, the emphasis is on simplicity, design, and broad appeal. The devices are styled to be sleek and portable, with a “click-and-vape” system that supports multiple flavors and nicotine strengths depending on market regulations. The product strategy has been to offer adult consumers a satisfying alternative to traditional cigarettes—blending flavor variety, convenience, and a modern aesthetic.
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The myblu is an easy to use, compact and lightweight vape that takes prefilled pods. The pods come in a variety of flavor options and nicotine strengths to choose from.
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