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Explore an array of premium vaping products meticulously curated by myblu, a renowned name in the industry. With a commitment to innovation and quality, myblu offers a diverse range of devices and accessories tailored to elevate your vaping journey.

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MyBlu
Released: Aug 2018
MyBlu
Brand Key Statistics
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myblu: Sleek Pod-Based Vape by blu / Imperial Brands

myblu is a vaping product line under the blu brand, which is operated by Fontem Ventures, a subsidiary of Imperial Brands. Launched in 2018, it represents the company’s push into closed pod systems—prefilled pods paired with compact, easy-to-use starter kits.

With myblu, the emphasis is on simplicity, design, and broad appeal. The devices are styled to be sleek and portable, with a “click-and-vape” system that supports multiple flavors and nicotine strengths depending on market regulations. The product strategy has been to offer adult consumers a satisfying alternative to traditional cigarettes—blending flavor variety, convenience, and a modern aesthetic.

  • Closed pod system with pre-filled pods for ease of use
  • Wide flavor portfolio including tobacco, menthol, and fruity options
  • Part of Imperial Brands via Fontem Ventures; benefit of global resources and distribution
  • Strong market rollout: available in many countries, including airports and travel retail locations like Beirut Duty Free

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Review Articles
Tue Jul 23 2019
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Tue Jul 23 2019 12 min to read
myblu Review

The myblu is an easy to use, compact and lightweight vape that takes prefilled pods. The pods come in a variety of flavor options and nicotine strengths to choose from.

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Released: Aug 2018
MyBluMyBlu

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