

XPCT is a tobaccofree nicotine pouch brand owned and operated by LIW Innovation AB, a Swedish company based in Hökerum. Founded in 2013, LIW Innovation specializes in developing and manufacturing all-white nicotine pouch formats and introduced the XPCT line as its flagship offering. As a vertically integrated organization, the company maintains internal R&D, production facilities, quality control, regulatory compliance, and packaging—all managed under LIW’s corporate umbrella without relying on external OEM partnerships.
XPCT is notable for its innovative packaging formats—large tubes and mega cans containing up to 400 slim pouches—as part of LIW’s strategy to deliver value and reduce packaging waste. Distributed through online nicotine pouch retailers like SnusMe and MySnus, XPCT leverages LIW’s export capabilities to reach markets across Europe and beyond. The brand reflects LIW Innovation’s mission to combine manufacturing efficiency, environmental consideration, and consumer-focused distribution under one cohesive corporate system.
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