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blu

blu Latest Products

Explore an array of premium vaping products meticulously curated by blu, a renowned name in the industry. With a commitment to innovation and quality, blu offers a diverse range of devices and accessories tailored to elevate your vaping journey.

Brand Key Statistics
4
products available
0
features
blu bar in full view
Released: Nov 2022
blu BAR
blu box kit in full view
Released: Mar 2025
blu BOX
blu 2.0 in full view
Released: Oct 2022
blu 2.0
blu pro in full view
Released: Sep 2017
blu PRO
Brand Key Statistics
4
products available
0
features
Brand details
Expert content
product catalogue
brand body image

blu: A Legacy Vape Brand Built on Simplicity, Innovation, and Global Reach

blu is a well-established vape brand owned by Imperial Brands plc, one of the world’s leading tobacco and nicotine companies. Originally founded in the United States in 2009 and later acquired by Fontem Ventures (an Imperial Brands subsidiary), blu has grown into a globally recognized name, offering closed-system vaping products across North America, Europe, and beyond. With a focus on accessibility and compliance, blu products are manufactured under strict regulatory oversight and are widely available in convenience stores, pharmacies, and online platforms, including its official site blu.com. 

The brand’s core offering includes simple-to-use pod systems, such as the blu 2.0, and classic disposables, designed for adult smokers seeking an easy transition to vaping. blu emphasizes smooth nicotine delivery, minimal setup, and consistent quality. As part of Imperial’s broader next-generation product portfolio, blu benefits from global distribution networks, in-house R&D, and longstanding industry experience—positioning it as a reliable option in regulated vaping markets. 

  • Owned by Imperial Brands and managed through Fontem Ventures
  • Originally launched in 2009; one of the first global vape pioneers
  • Focus on closed-system pods and disposable devices
  • Distributed across major global markets with full regulatory compliance

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Released: Mar 2025
blu box kit in full viewblu BOX
Released: Nov 2022
blu bar in full viewblu BAR
Released: Oct 2022
blu 2.0 in full viewblu 2.0
Released: Sep 2017
blu pro in full viewblu PRO

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